Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

1.19.1996

     The IHL Houston Aeros have signed a three-year, multi-
million dollar sponsorship agreement with Chrysler/Plymouth,
Dodge and Jeep/Eagle.  Under the deal, each separate dealer group
hosts its own themed game night (Aeros)....Warburg Pincus Funds
has signed on as the Official Investment Management Company of
the Major Indoor Lacrosse League (MILL)....Bell South Cellular
has signed Dream Team Coach Lenny Wilkens as official '96 Games
spokesperson.  Wilkens will be featured in Olympic-themed
sweepstakes (BellSouth).
     CORRECTION:  A story in the January 5 issue of THE DAILY
mistakenly identified the name of the company signed by Capitol
Sports to display advertising on the steps of USAir Arena, as
well as a key feature of the deal.  The sponsor is Office Depot
and the arrangement is for Capitals games and all USAir Arena
events, not just the Bullets.

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ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: April 24, 2024

April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

April 24, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

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