SBD/19/Sponsorships Advertising Marketing

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         Spalding has come out with an official NBA briefcase
    featuring an exterior made from the same synthetic leather used
    in its indoor-outdoor basketball.  The case features a mark and
    NBA logo similar to those found on Spalding basketballs.  The
    case retails for $99.00 at some NBA arenas and other outlets.
    Spalding also produces a cap and jacket made of the same material
    (ESQUIRE, 2/96 issue).

    Print | Tags: NBA, Russell Athletic

         The IHL Houston Aeros have signed a three-year, multi-
    million dollar sponsorship agreement with Chrysler/Plymouth,
    Dodge and Jeep/Eagle.  Under the deal, each separate dealer group
    hosts its own themed game night (Aeros)....Warburg Pincus Funds
    has signed on as the Official Investment Management Company of
    the Major Indoor Lacrosse League (MILL)....Bell South Cellular
    has signed Dream Team Coach Lenny Wilkens as official '96 Games
    spokesperson.  Wilkens will be featured in Olympic-themed
    sweepstakes (BellSouth).
         CORRECTION:  A story in the January 5 issue of THE DAILY
    mistakenly identified the name of the company signed by Capitol
    Sports to display advertising on the steps of USAir Arena, as
    well as a key feature of the deal.  The sponsor is Office Depot
    and the arrangement is for Capitals games and all USAir Arena
    events, not just the Bullets.

    Print | Tags: Washington Capitals

         NHL Commissioner Gary Bettman and Fox broadcaster Mike
    Emrick will hold a news conference today to announce MasterCard's
    "Greatest Moments in NHL Hockey" promotion.  The program will be
    implemented in several phases, with officials and historians
    nominating great moments for each NHL club, media representatives
    selecting the top moment; and then one moment selected from the
    top 26 (NHL)....The NHL and MasterCard took out a full-page ad in
    this morning's USA TODAY to announce the weekend's events and
    promote the new NHL MasterCard series featuring team-logo cards
    for each club (USA TODAY, 1/19)....Nike unveiled a new hockey ad
    and hosted a media reception with Sergei Fedorov, Cam Neely,
    Scott Stevens and Brian Leetch and members of the Celebrity All-
    Star team last night in Boston (Nike).  In this morning's BOSTON
    GLOBE, David Halbfinger writes that Nike's NHL involvement has
    given the league "credibility," as well as giving Nike a presence
    in both the on-ice and in-line skating markets (BOSTON GLOBE,
    1/19)....Fleer/Skybox will sponsor the NHL Card Flipping
    Tournament on Saturday at Boston's World Trade Center (Fleer).

    Print | Tags: MasterCard, NHL, Nike

         Cowboys Owner Jerry Jones "is in the middle of another
    merchandising battle with NFL Properties," according to Paul
    Domowitch in this morning's PHILADELPHIA DAILY NEWS.  Jones
    reportedly does not want either the Starter or Logo Athletic
    logos displayed in the Cowboys locker room should the team win
    the Super Bowl, due to the club's deal with Nike.  Starter owns
    the rights to manufacture the winner's Super Bowl Champions
    shirts and Logo Athletic has rights to the hats.  Domowitch notes
    that Jones "made Properties take the tags off" of "NFC Champions"
    hats that Cowboys players wore after last week's win
         OTHER NEWS & NOTES:  With demand for tickets to this year's
    game estimated at a 50-to-1 buyers-to-sellers ratio,  ticket
    agencies in AZ say "there's no telling how high" prices may go
    before gametime (N.Y. POST, 1/19).  Scalping, which is legal in
    AZ as long as the transaction takes place more than 200 feet from
    an event, is a safer bet for buyers this year.  This year's
    tickets come in three colors for the first time.  The backgrounds
    come in gold, lavender and aqua (ARIZONA DAILY STAR, 1/19)....The
    NFL Experience opened to the media yesterday, with reviews
    positive.  In this morning's ARIZONA DAILY STAR, Tara Wood
    profiles the "NFL Haircuts" booth, featuring NFL-logo designs,
    and a temporary tatoo booth (ARIZONA DAILY STAR, 1/19).  In this
    morning's ARIZONA REPUBLIC, Bill Goodykoontz reports the
    Experience is expected to draw at least 200,000 people over two
    weekends (ARIZONA REPUBLIC, 1/19)....Miller Lite is sponsoring
    the Armchair Quarterback Challenge, an interactive NFL trivia
    contest.  Lite and NTN Communications have flown two fans to the
    game and will stage the finals of the contest Thursday at the NFL
    Experience (Miller)....The ESPN Chilton Poll reports, since the
    season, the number of people citing the Cowboys as their favorite
    team has fallen from 19% to 15% --still enough to keep the team
    as America's "favorite professional football team."  The Sports
    Poll also shows major gains by both the Steelers and the Packers
    since September.  The Steelers are now ranked 3rd favorite
    (5.1%), while the Packers are 5th (3.4%) (ESPN Chilton).
         ON THE AD SCENE:  Pizza Hut introduces its new TripleDecker
    Pizza on Sunday and will launch a TV campaign for the product
    Thursday on NBC.  That campaign will carry over to Sunday's Super
    Bowl telecast.  The pizza is a combination of six cheeses between
    two thin crusts and topped with cheese and other toppings. ...
    Anheuser Busch, which has purchased several spots for the game,
    will launch its Olympic sponsorship program during one of its 60-
    second spots.  Also slated are the Bud Frogs, an "I love you,
    man," Bud Light spot and Bud Bowl 8 (AD AGE ONLINE, 1/19)....In
    its "Super Bowl Ad Watch," USA TODAY features Master Lock's spot,
    centered around Stephen Stills' "For What it's Worth" (USA TODAY,
    1/19)....America West, Official Airline of Super Bowl XXX, runs a
    full-page ad in USA TODAY, with the tagline "Fly the Official
    Airline of Super Bowl XXX at prices reminiscent of Super Bowl X"
    (USA TODAY, 1/19)....The CHICAGO TRIBUNE notes Madison Avenue
    "might be tape-measuring [Kordell] Stewart's image" if he plays
    well during the Super Bowl (CHICAGO TRIBUNE, 1/18).

    Print | Tags: Anheuser Busch, Dallas Cowboys, ESPN, Green Bay Packers, NBC, NFL, Nike, Pittsburgh Steelers, Walt Disney

         Michael Jordan announced yesterday that he and a group of
    investors will open the second Michael Jordan Restaurant in
    Toronto this September.  Jim Byers reports in this morning's
    TORONTO STAR that the deal "puts basketball's best in competition
    with hockey's finest player," as the new cafe will compete with
    Wayne Gretzky's restaurant.  Gretzky's restaurant is run by the
    Bitove family, which controls the Raptors.  Area lawyer Wayne
    Novak is the leading investor in the Jordan project.  As part of
    the deal, Jordan will also launch an annual charity golf
    tournament in the area.  Byers reports that although a site has
    not been chosen for the restaurant, "a safe bet would be
    something near" the proposed Air Canada Centre (TORONTO STAR,

    Print | Tags: Maple Leaf Sports and Entertainment, Toronto Raptors
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