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COCA-COLA MAKING ADVERTISING PUSH AS OLYMPICS APPROACH
Published January 19, 1996
Coca-Cola has unveiled a second wave of billboards in Atlanta and a torch run TV spot this week in an advertising push toward the '96 Games, according to the ATLANTA CONSTITUTION. Like their first series of billboards, Coca-Cola's five new signs show unstaged, newslike photos shot in August and October at Olympic preparation sites around GA. This second wave will include 75 billboards showing athletes and fans. A third wave will be introduced in March. The new torch relay commercial is a 30-second spot being shown in torch relay markets. The company has yet to introduce any Olympic-related spots specifically for their products, but the company will spend more than $60M on overall TV ads during the Games (Chris Roush, ATLANTA CONSTITUTION, 1/19).