Mayor: Boston Games Overruns Not On Taxpayers USOC Praises Boston 2024's Progress Officials Withhold Judgement On Boston Bid 2.0 New Boston Bid Boston 2024 Can't Find Home For Velodrome Sources: USOC Encouraged By Boston '24 Tweaks USOC Polling Boston Residents On '24 Olympics USOC Tries To Woo Potential Rio Games Sponsors Poor Poll Numbers Should Not Hurt Boston '24 Boston '24 Moves Beach Volleyball Out Of City
COCA-COLA MAKING ADVERTISING PUSH AS OLYMPICS APPROACH
Published January 19, 1996
Coca-Cola has unveiled a second wave of billboards in Atlanta and a torch run TV spot this week in an advertising push toward the '96 Games, according to the ATLANTA CONSTITUTION. Like their first series of billboards, Coca-Cola's five new signs show unstaged, newslike photos shot in August and October at Olympic preparation sites around GA. This second wave will include 75 billboards showing athletes and fans. A third wave will be introduced in March. The new torch relay commercial is a 30-second spot being shown in torch relay markets. The company has yet to introduce any Olympic-related spots specifically for their products, but the company will spend more than $60M on overall TV ads during the Games (Chris Roush, ATLANTA CONSTITUTION, 1/19).