Lochte To Remain In Charity Swimming Event Preparations For Tokyo Games Begin In Earnest Golf In Rio Draws Widespread Acclaim Lochte Likely To Face Punishment From USOC Rio Controversy Could Follow Bentz, Conger NBC Called Out For Buying Lochte's Story Media Buyers OK With NBC Ratings Shortfall Team USA Dominates Rio Medal Standings Bach Has No Regrets About Rio Tokyo Offers Glimpse Of Its Plans For Games
COCA-COLA MAKING ADVERTISING PUSH AS OLYMPICS APPROACH
Published January 19, 1996
Coca-Cola has unveiled a second wave of billboards in Atlanta and a torch run TV spot this week in an advertising push toward the '96 Games, according to the ATLANTA CONSTITUTION. Like their first series of billboards, Coca-Cola's five new signs show unstaged, newslike photos shot in August and October at Olympic preparation sites around GA. This second wave will include 75 billboards showing athletes and fans. A third wave will be introduced in March. The new torch relay commercial is a 30-second spot being shown in torch relay markets. The company has yet to introduce any Olympic-related spots specifically for their products, but the company will spend more than $60M on overall TV ads during the Games (Chris Roush, ATLANTA CONSTITUTION, 1/19).