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  • COCA-COLA MAKING ADVERTISING PUSH AS OLYMPICS APPROACH

         Coca-Cola has unveiled a second wave of billboards in
    Atlanta and a torch run TV spot this week in an advertising push
    toward the '96 Games, according to the ATLANTA CONSTITUTION.
    Like their first series of billboards, Coca-Cola's five new signs
    show unstaged, newslike photos shot in August and October at
    Olympic preparation sites around GA. This second wave will
    include 75 billboards showing athletes and fans.  A third wave
    will be introduced in March.  The new torch relay commercial is a
    30-second spot being shown in torch relay markets.  The company
    has yet to introduce any Olympic-related spots specifically for
    their products, but the company will spend more than $60M on
    overall TV ads during the Games (Chris Roush, ATLANTA
    CONSTITUTION, 1/19).
    

    Print | Tags: Coca-Cola, Olympics
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