QHs A-Rod Re-Joins Fox Sports For MLB Postseason Nonprofit Registering Voters At Giants Game ScoreBig Tabs Sherwood As Advisor Padres Give Dick Enberg Proper Send Off Rangers, Indians To Play At Alamodome Sherman Criticizes NFL On Player Safety Minnesota United Quiet On Construction Delays NHL Appoints Pandora's Heidi Browning CMO Oilers Want To Host Hockey's World Juniors, World Cup
Coca-Cola has unveiled a second wave of billboards in Atlanta and a torch run TV spot this week in an advertising push toward the '96 Games, according to the ATLANTA CONSTITUTION. Like their first series of billboards, Coca-Cola's five new signs show unstaged, newslike photos shot in August and October at Olympic preparation sites around GA. This second wave will include 75 billboards showing athletes and fans. A third wave will be introduced in March. The new torch relay commercial is a 30-second spot being shown in torch relay markets. The company has yet to introduce any Olympic-related spots specifically for their products, but the company will spend more than $60M on overall TV ads during the Games (Chris Roush, ATLANTA CONSTITUTION, 1/19).