Braves Set To Name Mixed-Use Developers Pipe Break Affects UCLA's Pauley Pavilion World Cup Helps Drive Up Twitter Usage 60,000 On Hand For ManU-Inter Milan Top Raiders Officials Visited San Antonio IMG Signs Tsonga For Representation CLC Extends Major Licensing Deals Janssen To Sponsor Chicagoland Race NFL, Goodell Continue To Receive Criticism Talks Underway To End Ecclestone Trial
Coca-Cola has unveiled a second wave of billboards in Atlanta and a torch run TV spot this week in an advertising push toward the '96 Games, according to the ATLANTA CONSTITUTION. Like their first series of billboards, Coca-Cola's five new signs show unstaged, newslike photos shot in August and October at Olympic preparation sites around GA. This second wave will include 75 billboards showing athletes and fans. A third wave will be introduced in March. The new torch relay commercial is a 30-second spot being shown in torch relay markets. The company has yet to introduce any Olympic-related spots specifically for their products, but the company will spend more than $60M on overall TV ads during the Games (Chris Roush, ATLANTA CONSTITUTION, 1/19).