New York Daily News Sports Editor KEVIN WHITMER is moving
later this month to Newark Star-Ledger as Assistant Managing
Editor for Sports (CRAIN'S NEW YORK, 1/8 issue).... MARC HONAN
has been named Marketing Manager of SportsChannel Florida.  He
was most recently Director of Marketing for Empire Sports Network
(SportsChannel)....BRUCE CROWLY has been named President of ACTV
Interactive and elected to the company's Board.  He will serve as
Exec VP of ACTV Inc. (ACTV)....Lions Trainer KENT FALB has been
elected President of the Nat'l Athletic Trainers' Association
(Lions).

     MARK MCCORMACK, Chair & CEO of IMG, appeared on CNN's
"Moneyline" last night to discuss how the movement of franchises
effects fundamental business relations in sports.  McCormack, on
the Browns:  "You can't use yesterday's structure with today's
reality. ... The teams should have more control over their own
activities.  I think the NFL Properties concept, whereas it has
been effective, is somewhat outdated.  I think what the NFL has
got to do is take a global look at its sport.  Internationally
they have got to grow.  Twenty-five years from now, there have
got to be franchises in major cities around the world. ... I
think Jerry Jones makes a point."  McCormack, on where it will
all end:  "I'm a great supply and demand man. ... An owner has
got to make money.  The spectators have got to be able to afford
it and the salaries cannot get so high that neither of those
things can happen.  It's a balance" (CNN, 1/17).

     A Canadian-record 35,000 fans are expected to pack SkyDome
for MICHAEL JORDAN's first appearance in Toronto (Toronto GLOBE &
MAIL, 1/18).  In his preview, Jim Byers writes, "Jordan has no
peer in the history of sport" (TORONTO STAR, 1/18)....Lakers Exec
VP JERRY WEST is featured in the February issue of MEN'S JOURNAL.
In the piece, West talks about the pressures of being the Lakers'
chief architect and his feelings on the new free agency era.
West:  "We look like baseball right now" (MEN'S JOURNAL, 2/96
issue).... MUHAMMAD ALI will visit Cuba today to deliver medicine
and meet FIDEL CASTRO.  Over 10,000 pounds of diabetes pills and
other medical supplies will be included in the mission (N.Y.
POST, 1/18)....MARIO ANDRETTI may leave retirement to drive in
the U.S. 500 at Michigan Int'l Speedway (INDIANAPOLIS STAR/NEWS,
1/18).