Execs Focusing On Data To Drive Affinity Classified Advertisements Heineken Sees Authenticity In U.S. Soccer New "Hard Knocks" To Feature Texans Visa, Other Sponsors Make Statements On FIFA FIFA Facing Untold Consequences After Indictments Bears' McCaskey Second-Guessing Signing McDonald Missouri Pols Sue Nixon Over NFL Stadium Plan Oregon Tops List Of Public School Athletic Finances Walter Byers Passes Away At The Age Of 93
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New York Daily News Sports Editor KEVIN WHITMER is moving later this month to Newark Star-Ledger as Assistant Managing Editor for Sports (CRAIN'S NEW YORK, 1/8 issue).... MARC HONAN has been named Marketing Manager of SportsChannel Florida. He was most recently Director of Marketing for Empire Sports Network (SportsChannel)....BRUCE CROWLY has been named President of ACTV Interactive and elected to the company's Board. He will serve as Exec VP of ACTV Inc. (ACTV)....Lions Trainer KENT FALB has been elected President of the Nat'l Athletic Trainers' Association (Lions).
MARK MCCORMACK, Chair & CEO of IMG, appeared on CNN's "Moneyline" last night to discuss how the movement of franchises effects fundamental business relations in sports. McCormack, on the Browns: "You can't use yesterday's structure with today's reality. ... The teams should have more control over their own activities. I think the NFL Properties concept, whereas it has been effective, is somewhat outdated. I think what the NFL has got to do is take a global look at its sport. Internationally they have got to grow. Twenty-five years from now, there have got to be franchises in major cities around the world. ... I think Jerry Jones makes a point." McCormack, on where it will all end: "I'm a great supply and demand man. ... An owner has got to make money. The spectators have got to be able to afford it and the salaries cannot get so high that neither of those things can happen. It's a balance" (CNN, 1/17).
A Canadian-record 35,000 fans are expected to pack SkyDome for MICHAEL JORDAN's first appearance in Toronto (Toronto GLOBE & MAIL, 1/18). In his preview, Jim Byers writes, "Jordan has no peer in the history of sport" (TORONTO STAR, 1/18)....Lakers Exec VP JERRY WEST is featured in the February issue of MEN'S JOURNAL. In the piece, West talks about the pressures of being the Lakers' chief architect and his feelings on the new free agency era. West: "We look like baseball right now" (MEN'S JOURNAL, 2/96 issue).... MUHAMMAD ALI will visit Cuba today to deliver medicine and meet FIDEL CASTRO. Over 10,000 pounds of diabetes pills and other medical supplies will be included in the mission (N.Y. POST, 1/18)....MARIO ANDRETTI may leave retirement to drive in the U.S. 500 at Michigan Int'l Speedway (INDIANAPOLIS STAR/NEWS, 1/18).