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NEWS AND NOTES FROM THE VALLEY OF THE SUN, AND WIND
Published January 18, 1996
A dust storm that "ripped across" the Phoenix area yesterday caused workers to halt construction of the NFL Experience north of Sun Devil Stadium and destroyed several awnings inside the stadium. Dave Newman, Senior Dir of NFL Properties, said the storm will not prevent the NFL Experience from opening Friday (ARIZONA REPUBLIC, 1/18).... Even after many airlines reported adding extra seats in and out of Phoenix for the days before and after the Super Bowl, most flights are booked and remaining seats are "close to full fare." However, Phoenix and Tucson-area residents are being offered very low fares for travel out of the area before the game and back to AZ afterwards (ARIZONA DAILY STAR, 1/18)....USA TODAY's Michael Hiestand reports the lack of limousines in the Phoenix area could leave consumers "faced with a shortage so severe it could rattle society's elite." Hiestand notes there were 800 limos parked outside Super Bowl XXIX in Miami, but only 150 in the entire Phoenix area (USA TODAY, 1/18)....Residents who live near Sun Devil Stadium plan on charging up to $50 for parking on their property during the game. Around half of the 20,000 parking spaces made available by the Host Committee will be reserved for ticket holders (ARIZONA REPUBLIC, 1/18)....Pittsburgh as the designated home team in the game will wear their black home jerseys, Dallas will wear white. Pittsburgh is 3-0 in Super Bowls wearing black, Dallas is 4-2 wearing white. Ticket brokers are asking from $1,050 to $4,000 for seats to the game (DALLAS MORNING NEWS, 1/18) ....Ocean Spray will sponsor the TableTop Football National Championships on Saturday. The winners will receive $10,000 scholarship for their school and tickets to Super Bowl XXX (Ocean Spray). ADVERTISING NEWS & NOTES: Subway, which is a first-time Super Bowl advertiser, has purchased one 30-second spot in the 3rd quarter, in which the company will feature its current $.96 meatball sub deal. The company will air a new commercial during the spot (THE DAILY)....NTN Communications will poll Super Bowl viewers playing the interactive football game QB1 about their favorite commercials during the game. During the two-minute warning, viewers/players will be asked to rate the commercials at 3,000 bars and via America Online. The winner will receive NTN's first annual award for best Super Bowl commercial. ... Seven- year-old Trent South of Sherman, TX, won the national competition to sing the Oscar Mayer Bologna Song in a commercial that will premiere during halftime. ... Mail Boxes Etc., a first-time Super Bowl advertiser, will air its spot featuring the driver of the Oscar Mayer Wienermobile. In the spot the driver will be shown to depend on Mail Boxes Etc. for on-the-road business needs (AD AGE ONLINE, 1/18)....This morning's "Super Bowl Ad Watch" in USA TODAY features Chrysler-Plymouth's three 30-second spots airing in the 1st quarter. Plymouth will feature its new Breeze subcompact line, showing how carmakers "employed lessons learned in kindergarten" during the production. C-P will also run its "Popcorn" ad that is currently airing (USA TODAY, 1/18).