SBD/18/Sponsorships Advertising Marketing

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  • AFTER FOUR YEARS, WEISER LOCK DROPS COPPER BOWL SPONSORSHIP

         Tucson-based Weiser Lock announced it will drop its
    sponsorship of the Copper Bowl after four years of sponsoring the
    event.  Sara Hammond reports in this morning's ARIZONA DAILY STAR
    that company officials cited a desire to reposition and refocus
    "resources to support the introduction of unique and proprietary
    new products."  Copper Bowl Foundation Chair Billy Joe Varney
    said the search is on for a new title sponsor, a $1M commitment
    annually.  Varney said the bowl hopes to secure a new sponsor by
    June and that while they could continue without a major sponsor,
    "it would take many more smaller corporate commitments" for that
    to happen (ARIZONA DAILY STAR, 1/18).
    

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  • JOURNAL ANALYSES SPORTS STOCK WINNERS AND LOSERS

         In the "Heard on the Street" column in this morning's WALL
    STREET JOURNAL, Dave Kansas reports on sports-related
    investments, noting some big winners and losers on Wall Street.
    Kansas specifically notes Ascent Entertainment -- owners of the
    Avalanche and Nuggets (which has dropped 20% since its IPO) and
    Churchill Downs (down 21%) as poor investments.  Among Kansas's
    winners:  Speedway Motorsports, builder and operator of NASCAR
    tracks, which has risen 47% in the last year; Callaway Golf, up
    28%; and Gaylord Entertainment, up 10% (WALL STREET JOURNAL,
    1/18).
    

    Print | Tags: Callaway Golf, Churchill Downs Inc., Colorado Avalanche, Denver Nuggets, NASCAR
  • MARKETPLACE ROUND-UP

         BMW has unveiled a 328i model that will be the official car
    of the '96 Olympic Torch Relay.  The car will be silver and
    decorated with "multi-colored images of the 50 states"
    (BRANDWEEK, 1/15 issue)....The new parabolic ski is in high
    demand at resorts across the U.S.  The ski, which features an
    hour-glass design that makes turning easier, is being compared to
    oversized golf club and tennis racket designs (N.Y. TIMES, 1/14).
    In this morning's NEWSDAY, columnist Gregg Sarra reviews the
    performance of the Elan 193 parabolic model, noting that they
    enable intermediates "to have more fun."  Sarra notes pro shop
    owners say nearly everyone who demos the design returns to
    purchase them (NEWSDAY, 1/18)....Wednesday's CHICAGO SUN-TIMES
    ran a front-page feature on the second annual Electric Football
    Convention taking place this weekend in Chicago.  While only
    Miggle Toys of Highland Park, IL, still produces electric
    football games, Miggle Owner Michael Landsman says sales that
    have doubled each year since '91 (CHICAGO SUN-TIMES,
    1/17)....Reebok announced yesterday it plans a $34M charge for
    the 4th quarter due to the sale of its Avia subsidiary. Excluding
    the charge, Reebok expects full-year earnings of $2.60-2.65 a
    share (WALL STREET JOURNAL, 1/18)....Wal-Mart reports that
    trading card sales are up 696% over a year ago thanks to the
    company's World's Most Valuable Card Giveaway in which a Honus
    Wagner card will be found in a selected pack (Wal-Mart).
    Unrelated to that news, Wal-Mart announced it expects its first
    earnings decline in 25 years, "a whopping" 11% drop in the 4th
    quarter.  Wal-Mart stock closed at $20.37 -- its lowest level
    since '91 (Minneapolis STAR-TRIBUNE, 1/18)....Computer service
    company EMC has signed a two-year deal to become title sponsor
    for the Golf Skills Challenge on NBC (INSIDE MEDIA, 1/10-23
    issue).... NBR's Cassie Seifert reported that McDonald's plans to
    open over 6,000 new restaurants over the next two years, most
    outside the U.S.  The company will also buy back close to $2B of
    its common stock over the next three years.  McDonald's stock
    rose 1 5/8 yesterday to 46 3/8 (PBS, 1/17).
    

    Print | Tags: McDonalds, NBC, Reebok, Wal Mart
  • NEWS AND NOTES FROM THE VALLEY OF THE SUN, AND WIND

         A dust storm that "ripped across" the Phoenix area yesterday
    caused workers to halt construction of the NFL Experience north
    of Sun Devil Stadium and destroyed several awnings inside the
    stadium.  Dave Newman, Senior Dir of NFL Properties, said the
    storm will not prevent the NFL Experience from opening Friday
    (ARIZONA REPUBLIC, 1/18).... Even after many airlines reported
    adding extra seats in and out of Phoenix for the days before and
    after the Super Bowl, most flights are booked and remaining seats
    are "close to full fare."  However, Phoenix and Tucson-area
    residents are being offered very low fares for travel out of the
    area before the game and back to AZ afterwards (ARIZONA DAILY
    STAR, 1/18)....USA TODAY's Michael Hiestand reports the lack of
    limousines in the Phoenix area could leave consumers "faced with
    a shortage so severe it could rattle society's elite."  Hiestand
    notes there were 800 limos parked outside Super Bowl XXIX in
    Miami, but only 150 in the entire Phoenix area (USA TODAY,
    1/18)....Residents who live near Sun Devil Stadium plan on
    charging up to $50 for parking on their property during the game.
    Around half of the 20,000 parking spaces made available by the
    Host Committee will be reserved for ticket holders (ARIZONA
    REPUBLIC, 1/18)....Pittsburgh as the designated home team in the
    game will wear their black home jerseys, Dallas will wear white.
    Pittsburgh is 3-0 in Super Bowls wearing black, Dallas is 4-2
    wearing white.  Ticket brokers are asking from $1,050 to $4,000
    for seats to the game (DALLAS MORNING NEWS, 1/18) ....Ocean Spray
    will sponsor the TableTop Football National Championships on
    Saturday.  The winners will receive $10,000 scholarship for their
    school and tickets to Super Bowl XXX (Ocean Spray).
         ADVERTISING NEWS & NOTES:  Subway, which is a first-time
    Super Bowl advertiser, has purchased one 30-second spot in the
    3rd quarter, in which the company will feature its current $.96
    meatball sub deal.  The company will air a new commercial during
    the spot (THE DAILY)....NTN Communications will poll Super Bowl
    viewers playing the interactive football game QB1 about their
    favorite commercials during the game.  During the two-minute
    warning, viewers/players will be asked to rate the commercials at
    3,000 bars and via America Online.  The winner will receive NTN's
    first annual award for best Super Bowl commercial. ... Seven-
    year-old Trent South of Sherman, TX, won the national competition
    to sing the Oscar Mayer Bologna Song in a commercial that will
    premiere during halftime. ... Mail Boxes Etc., a first-time Super
    Bowl advertiser, will air its spot featuring the driver of the
    Oscar Mayer Wienermobile.  In the spot the driver will be shown
    to depend on Mail Boxes Etc. for on-the-road business needs (AD
    AGE ONLINE, 1/18)....This morning's "Super Bowl Ad Watch" in USA
    TODAY features Chrysler-Plymouth's three 30-second spots airing
    in the 1st quarter.  Plymouth will feature its new Breeze
    subcompact line, showing how carmakers "employed lessons learned
    in kindergarten" during the production.  C-P will also run its
    "Popcorn" ad that is currently airing (USA TODAY, 1/18).
    

    Print | Tags: DaimlerChrysler, NFL
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