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TEAM MARKETING NOTES: MARINERS' SUCCESS CARRIES OFF-FIELD
Published January 18, 1996
The Mariners found that playing in October is the key to marketing baseball in the Northwest, according to the Tacoma NEWS TRIBUNE. Mariners President Chuck Armstrong says the team, with 7,300 season-ticket holders last season, now has deposits for 10,000. And they believe they can sell 12,000. He added they are yet to start their "serious ad campaign." Mariners VP/Sales & Marketing Bob Gobrecht says corporate sponsorship could double in '96, which could bring in an additional $2M in revenue. In addition, the first season highlight video ever produced by the team has sold more than 120,000 copies. Also, more than 1,200 spring training travel packages have been sold -- nearly 1,000 more than ever before (Larry LaRue, Tacoma NEWS TRIBUNE, 1/16). T-WOLVES MAKE GAINS: The T-Wolves announced yesterday the addition of 20 new corporate partners for '95-96, marking their best off-court effort since their first season in '89-90. The list of new partners includes Hewlett-Packard, Pepsi, AFLAC, Oscar Mayer, Direct TV, USSB, Sony, PIzza Hut, and the U.S. Postal Service (T-Wolves). MOTIVATIONAL SNEAKERS? In an attempt to bolster attendance among members of the local business community for games with "struggling rivals," the Nets are featuring pre-game presentations by motivational speakers. According to CRAIN'S NEW YORK BUSINESS, the Nets three-event "Captain Series" has already sold $275,000 in tickets to businesses such as Enterprise Rent-A- Car, American Express, and Prudential Securities. Nets Dir of Business Development Howard Nuchow: "When you play in the shadow of New York, and you have the Knicks with all the glamour and tradition, you have to do something unique." Notre Dame's Lou Holtz is scheduled to appear in February (CRAIN'S NY BUSINESS, 1/8).