SBD/17/Sports Media

NFL'S SUPER BOWL WEB SITE GOES ALL OUT FOR THE BIG GAME

     The NFL will offer online commentary and analysis during
Super Bowl XXX on its Web site, with Jeff Hostetler, Randy Cross
and former Cowboys exec Gil Brandt providing content.  The site
will also feature live play-by-play, photos during the game and
stats.  Following the game, Superbowl.com will offer live audio
of the post-game press conferences and video clips from the game
(NFL).  The NFL hopes the site, created by Avalanche in New York,
will be one of the most trafficked ever (AD AGE ONLINE, 1/17).
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