SBD/17/Sports Media


     The CBA and the Midgard Radio Group announced they have
reached a two-year deal to broadcast CBA Radio Network
programming for the remainder of '95-96.  The deal includes 25
regular season games to be aired during the season, select
playoff games and all games during the '96 finals.  Midgard Radio
Group is based in Battle Creek, MI (CBA).... NBA national TV
ratings in the 4th quarter of '95 increased 27% as compared to
'94.  Combined ratings for the "NBA on TNT" on Tuesdays and
Fridays and the "NBA on TBS" on Wednesdays were up 27%, with TNT
and TBS up 25% and 31% respectively (NBA)....Prime Sports Radio
has added five new affiliates in CO, LA, AL, and PA
(PSR)....Classic Sports Network will be offered on DirecTV
beginning February 1 (Classic Sports Network)....The IHL S.F.
Spiders announced they have signed a radio deal with KUSF-FM.
The station will broadcast the team's remaining regular season
games plus all playoff games (Spiders)....The Capitals and AOL
have teamed to bring Capitals VP/GM David Poile's views on the
current status of hockey with an emphasis on the Capitals.
"Poile's Perspectives" is updated weekly, with AOL members able
to post messages and comments.  The keyword is "Caps"
(Capitals)....Jerry Colangelo participated in an online chat in
"Arizona Central" on AOL last night.  Colangelo said they will
announce a ticket policy later this week for the NHL team and
that the average price for Diamondbacks tickets will be just over
$13, with some as low as $1 (America Online).....Turner
Broadcasting will launch its first original online programming on
the Web with "Spiv."  The site is originally targeted to 15-24
year olds, and TBS hopes to offer ten different subject areas by
the end of the year (AD AGE ONLINE, 1/17)...."ET's" lead story
examined the profanity used by Michael Irvin and Greg Lloyd
during interviews after the NFC and AFC Championship Games.  Pat
O'Brien:  "Kids are watching.  Families are watching.  Grandmas
are watching.  Grandpas are watching.  And it's not a good thing"
("ET," 1/16)....CNN's "Showbiz Today" featured advances in
interactive TV and its uses in watching sports.  ACTV, a firm
testing its technology in Ventura, CA, claims to be ready to go
to mass distribution (CNN, 1/16).
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