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MURDOCH LED GROUP BIDS FOR EUROPEAN OLYMPIC BROADCAST RIGHTS
Published January 10, 1996
A consortium backed by Rupert Murdoch's News Corp. has made a bid worth more than $2B for the European broadcasting rights for the Winter and Summer Olympics between 2000 and 2008. The bid is the "fiercest challenge yet" to the European Broadcasting Union, which "negotiates collectively" on behalf of Europe's public service broadcasters for sports rights. Until now, EBU "has always won the contract." The bid delivered to the IOC on Monday was signed by Sam Chisholm, who is in charge of all News Corp. TV interests outside the U.S. and CEO of British Sky Broadcasting. Other continental European broadcasters are believed to be in the consortium, as "its aim would be to show the Olympics on a mixture of subscription channels and terrestrial television networks" (Raymond Snoddy, FINANCIAL TIMES, 1/10).