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FOUR IN THE SPORTS ARENA CRACK THE AD AGE "POWER 50"
Published January 10, 1996
Nike's Steve Miller, FAME's David Falk, the IOC's Michael Payne and Reebok's Peter Moore are the sports marketing execs on ADVERTISING AGE's "Power 50": IOC'S PAYNE: Payne oversee's marketing and sponsorship for the IOC, which funds 40% of the Olympics budget. AD AGE notes that "Payne's power" lies with his role in hearing "sponsors' concerns about making their investments pay off," and notes his fight against ambush marketing. NIKE'S MILLER & REEBOK'S MOORE: "In sports marketing, no two companies are more linked with the commercialization of sports" than these two, with each spending over $80M. FAME'S FALK: Falk "is more than an agent. He has built an agency that specializes in not only representation but in the marketing of athletes. Few do it better." OTHERS RELATED TO SPORTS: Adidas' Robert Louis-Dreyfus; GM's Phil Guarascio, Gatorade's Don Uzzi; Disney's Michael Ovitz; and A-B's Tony Ponturo (AD AGE, 1/8 issue).