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SBD/10/Sponsorships Advertising Marketing
BET YOU WISH YOU WERE AN OSCAR MEYER EXECUTIVE
Published January 10, 1996
Oscar Meyer Foods will be sponsor of Super Bowl XXX's halftime show, the first time that company has advertised in a Super Bowl game, according to the MILWAUKEE JOURNAL SENTINEL. James Causey notes that Oscar Meyer will also sponsor the NFL Experience during Super Bowl week. Ad Age estimates the deal is worth approximately $2.5M. Oscar Meyer will run a 60-second spot being produced by J. Walter Thompson, Chicago (MILWAUKEE JOURNAL SENTINEL, 1/8). SUPER BOWL AD WATCH: All but a few of the 58 30-second units available for NBC's Super Bowl XXX broadcast have been purchased. USA TODAY reports each spot costs a record $1.2M, up from $1M last year. The companies and how many ads each has purchased: ANHEUSER-BUSCH -- Four min. total; PLYMOUTH -- Three :30s during 1st quarter; FORD -- One :30; FRITO-LAY -- Two :30s during 1st half; KINKO'S -- One :30 during 1st quarter; MASTERCARD -- Two :30s during 2nd half; MASTER LOCK -- One :30 during 1st quarter; MCDONALD'S -- One min. total; NATIONAL PORK PRODUCERS -- One :30 during 2nd quarter; NIKE -- Two :30s in 1st half, one :30 in 2nd half; PIZZA HUT -- One :60 in first half; PRIMESTAR -- One :30 in 3rd quarter; SUBWAY -- One :30 in 3rd quarter; YAMAHA -- One :30 in 2nd quarter. NOTE: Kinko's, Pizza Hut, Subway and Yamaha are first-time Super Bowl advertisers. OTHERS: American Home Products, Johnson & Johnson, Principal Financial, Quaker State, Toyota and Visa (USA TODAY, 1/8). HIGHLIGHTS: A-B will premiere a new "I love you, man" spot featuring its "Johnny" character and Charlton Heston, as well as Bud Bowl 8. Deion Sanders is expected to star in at least one of Pepsi's spots (USA TODAY, 1/8). FOR A SONG: McDonald's, ESPN and several radio stations will give away 15 pairs of Super Bowl tickets to fans who know the "Big Mac Jingle" (USA TODAY, 1/10).