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  • EVEN IN ATLANTA, DON'T LEAVE HOME WITHOUT IT

         Olympic officials have announced they will accept American
    Express and Mastercard for purchase of Olympic tickets by
    telephone, according to the ATLANTA CONSTITUTION.  While Visa is
    trying to keep box offices closed to those carrying AmEx, Visa's
    agreement with ACOG states Visa is the exclusive card for ticket
    sales, except telephone sales.  With $422M projected in ticket
    sales, ACOG did not want to limit the market for the 4 million
    tickets still in its inventory.  Visa has asked for a
    "negotiating" session with ACOG officials Friday to talk about
    ways to handle potential ambush marketing opportunities for Visa
    competitors.  ACOG Ticket Chief Scott Anderson:  "We'll be happy
    to listen.  We want to support our sponsors whenever we can.  In
    the same breadth, we want to make sure our customers can purchase
    Olympic tickets with any payment means possible" (Melissa Turner,
    ATLANTA CONSTITUTION, 1/10).
    

    Print | Tags: American Express, MasterCard, Olympics, Visa
  • NAOC LAUNCHES NEW SPONSORSHIP PROGRAM FOR '98 GAMES

         Nagano Winter Olympics organizers officially launched their
    "official supplier" program Wednesday in order to help secure
    sufficient funds for the '98 Winter Games.  NAOC and the JOC
    started the program to cover fund shortages from their "Gold
    Sponsors" program.  Under the new program, each official supplier
    will offer a maximum of 700 million yen for lesser rights than
    "Gold Sponsors" (KYODO NEWS, 1/10).
    

    Print | Tags: Olympics
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