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NETS FILE LAWSUIT AGAINST NAME CHANGE AT BRENDAN BYRNE ARENA
Published January 10, 1996
Superior Court Judge Kevin O'Halloran will consider the Nets' request for a temporary restraining order blocking the name change of Brendan Byrne Arena on Jan. 25, according to a report in USA TODAY. NJSEA has agreed to refrain from using Continental ads until the court ruling. The Nets and NJSEA are scheduled to meet today on the matter and the two sides have agreed to keep Continental's name off the shot clock at Nets' games and from under the ice at Devils' games until the suit is settled. NJSEA can use the airline's name on tickets and can publicly refer to and promote the arena as Continental Airlines Arena. The naming rights agreement gives the Devils 30% of the deal, while the Nets' lease does not entitle them to any new revenues. Nets spokesperson Howard Rubenstein said NJSEA "violated our license agreement, and we have to go to court to protect those rights" (USA TODAY, 1/10). The Nets cite a '92 addendum to their lease that gives them the right of first refusal to any "new advertising" the NJSEA plans to sell. Nets attorneys said both that the team would have matched the $29M Continental deal, and that they could have broken the deal up and made more money (Newark STAR-LEDGER, 1/9).