SBD/8/Sports Media


     The Dolphins' Bryan Cox filed a $15M lawsuit against WIOD-AM
in Miami and a talk show host who parodied Cox and said he is
gay.  The lawsuit accuses WIOD of slander and unauthorized use of
his name, and also names DJ Phil Hendrie, who imitated Cox (MIAMI
HERALD, 12/8)....Microsoft announced they will license the
"popular" Java, a system developed by Sun Microsystems.  Java
allows programmers to develop software programs that users "can
then retrieve from the network for anything from word processing
to interactive games" (L.A. TIMES, 12/8)...In New York, Steve
Zipay calls HBO's "Rebels With A Cause," a profile of the AFL,
the "latest in a long line of top-shelf HBO documentaries"
(NEWSDAY, 12/8)....The contract between college football's No. 2
ranked Florida Gators and SportsChannel Florida expires at the
end of the year.  Sunshine Network GM Jim Liberatore said the
network has told the school they would like to bid on Gators'
rights.  The expiring contract has a clause giving SportsChannel
"an exclusive negotiating window before Sunshine can make its
bid" (ORLANDO SENTINEL, 12/8)....The Bulls' win over the Knicks
drew a national cable rating of 3.4 (around 2.3 million homes),
pushing TBS' Wednesday night NBA package up to a seasons average
of 2.0, 25% higher than last year.  The much-touted Wake
Forest/UMass game on ESPN drew a 1.8, "slightly higher" than the
1.6 average for Wednesday college hoops (Prentis Rogers, ATLANTA
CONSTITUTION, 12/8).....In Boston, the UMass game drew a 4.24,
"just below the usual Sunday night NFL norm" (BOSTON HERALD,
12/8)...Overall NFL Ratings:  on the season, NBC is down 11% to a
11.0; Fox is up 5% to 12.7; ABC is down 2% to 17.0; and ESPN is
down 10% to 9.1.  ABC's college football ratings finished at a
6.1, down 14% from '94.  CBS' college basketball ratings are up
29% to 2.7 (Rudy Martkze, USA TODAY, 12/8)....The new ESPN
college basketball ads featuring Robert Goulet are lauded by the
N.Y. TIMES' Richard Sandomir, who calls them "wicked fun and
great self parody" (N.Y. TIMES, 12/8)....In Philadelphia, the
John Lucas Show will be televised on SportsChannel with ten shows
during the year (Mike Bruton, PHILADELPHIA INQUIRER, 12/8).
....BET Holdings Inc., parent of Black Entertainment Television,
reported a 25% increase in profit during its first fiscal quarter
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