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IS GOING ON-LINE THE KEY TO FANTASY LEAGUE SUCCESS?
Published December 8, 1995
The "huge potential in on-line fantasy sports" is examined by Stefan Fatsis in today's WALL STREET JOURNAL. With "media titans" spending more money on the ventures, major sports leagues "are paying close attention" and game creators are "desperately seeking meetings with leagues and companies to discuss deals." With ESPN's fantasy game produced by Starwave, and Time Warner's SI promoting a "web-based" basketball game, major media companies are "lending legitimacy and stature to a business that has lacked that kind of polish," according to Ann Kirschner, VP/NFL's New Media Unit. While the four major leagues "have steered clear" of fantasy games because of gambling questions, league officials see the "potential for generating more fans and revenue and are listening as on-line creators bid to be the first 'official' game." NBA Senior VP/Legal & Business Affairs Jeffrey Mishkin: "If our concerns about gambling can be minimized, if not eliminated, we would be interested in pursuing discussion" (WALL STREET JOURNAL, 12/8).