SBD/8/Sports Media


     Group W Satellite Communications "seems poised" to bring
Brewers and Bucks games to cable TV subscribers in Wisconsin,
according to Bob Wolfley of the MILWAUKEE JOURNAL SENTINEL.
Neither team currently has a cable deal, but Brewers VP Laurel
Prieb and Bucks VP John Steinmiller are "cautiously optimistic
that a deal could be struck."  The state's largest cable company,
Warner Cable, recently sent a postcard to subscribers announcing
the "Wisconsin Sports Network" would be available on basic cable
soon, and would televise up to 60 Brewers and Bucks game not
available on network TV (MILWAUKEE JOURNAL SENTINEL, 12/8).
     THE UN-FAN?  Toronto's all-sports radio station, "The Fan,"
is losing listeners after losing broadcast rights to the Leafs,
according to Rob Longley of the TORONTO SUN.  The Leafs, who went
to rock station Q-107, saw their total audience grow from 127,600
per game to 198,950.  The increases of being on a bigger, higher-
profile station "pleases Leaf management, which is now getting
more money and audiences for its radio broadcasts."  In the
market, The Fan places "a dismal" 14th (TORONTO SUN, 12/8).
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