SBD/8/Facilities Venues

NAMING RIGHTS FOR THE PALLADIUM TO GO ON THE MARKET

     After saying that the naming rights for Ottawa's new
Palladium were not for sale, Palladium Owner and Senators
Governor Rod Bryden is seeking a company willing to pay as much
as C$20M over 20 years to rename the new arena,  according to the
OTTAWA CITIZEN.  Palladium/Senators VP of Communications John
Owens says the decision was made in order to keep ticket prices
down.  He notes when the Senators move into the Palladium, the
average ticket price will be the 18th highest in the NHL. Owens
said the team hopes to keep the name "Palladium" in the title of
the facility.  The team's largest sponsor, Corel, is not
interested (Michael Prentice, OTTAWA CITIZEN, 12/8).
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Facilities, NHL, Ottawa Senators

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