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NAMING RIGHTS FOR THE PALLADIUM TO GO ON THE MARKET
Published December 8, 1995
After saying that the naming rights for Ottawa's new Palladium were not for sale, Palladium Owner and Senators Governor Rod Bryden is seeking a company willing to pay as much as C$20M over 20 years to rename the new arena, according to the OTTAWA CITIZEN. Palladium/Senators VP of Communications John Owens says the decision was made in order to keep ticket prices down. He notes when the Senators move into the Palladium, the average ticket price will be the 18th highest in the NHL. Owens said the team hopes to keep the name "Palladium" in the title of the facility. The team's largest sponsor, Corel, is not interested (Michael Prentice, OTTAWA CITIZEN, 12/8).