SBD/7/Sports Media

NBC NEGOTIATING WITH MICROSOFT TO PARTNER IN NEWS CHANNEL

     GE's NBC is negotiating to have Microsoft Corp. became "an
equity partner in the 24-hour television news channel that NBC
wants to launch," according to Elizabeth Jensen of the WALL
STREET JOURNAL.  NBC officials said the network "is close to
making a decision to go forward" with a news channel in '96, but
that "some details still needed to be worked out."  NBC declined
to comment on the talks with Microsoft, but they would reportedly
"insist on editorial control over the venture."  The two
companies joined this year to develop an online news, sports and
entertainment service called NBC SuperNet (WALL STREET JOURNAL,
12/7).
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Microsoft, NBC, Media

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