SBD/7/Sports Media


     HBO is "beating the publicity drum" for its December 15
boxing telecast featuring Oscar De La Hoya.  De La Hoya will have
a public workout next Tuesday at the Official All-Star Cafe (Neal
Travis, N.Y. POST, 12/7)....A shakeup at Boston's all-sports
WEEI-AM as Ross Elder leaves his post as GM to become COO of Palm
Beach Radio Broadcasters, affiliated with WEEI parent, American
Radio Systems.  Bill Ebben, who had overseen sales of Red Sox
advertising on WEEI, was promoted to General Sales Manager.  John
Maguire was named VP/Station Manager (BOSTON GLOBE, 12/6)....The
AHL announced the premiere of "Rinkside," the league's weekly TV
magazine show that will debut this weekend in the U.S. and
Canada.  The show is produced by Pyman Productions of Ontario and
will run for 26 weeks concluding with the Calder Cup
Championships.  "Rinkside" will be sponsored by Chrysler Canada
and Tim Hortons (AHL)....Today's WALL STREET JOURNAL looks at
interactive TV and the internet.  With faster cable modems and
digital phone lines expected to be more widely available next
year, an internet service "could pipe video such as the evening
news and sports shorts" into a personal computer or TV monitor
(WALL STREET JOURNAL, 12/7)....In reviewing sites on the World
Wide Web, INSIDE MEDIA give ESPNET's "Sportszone" a rating of 8.
The "highlight is Games of the Day" with its complete statistics,
but there is "not a lot of variety to page designs.  No flash"
(INSIDE MEDIA, 12/15 issue)....Sports hold the top grossing pay-
per-view events.  According to a GOULD MEDIA SERVICES review, the
Top 10 PPV events of '95 include boxing (3), wrestling (5),
soccer (1) and combat sports (1) (GOULD MEDIA).
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AHL, Boston Red Sox, HBO, Media

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