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HEALTHIER KIDS ARE THE FUTURE FOR REEBOK'S PE-TV PROGRAM
Published December 7, 1995
Intersport TV, a Chicago-based sports programmer, has agreed to a deal with Reebok Int'l giving them the right to distribute PE-TV, a weekly half-hour series designed to educate teenagers about physical fitness, according to Langdon Brockinton of INSIDE MEDIA. PE-TV is "produced and underwritten" by Reebok, which wants to "broaden PE-TV's reach via a large commercial outlet." Therefore, Reebok signed on with Intersport, which has "begun pursuing a partner to distribute PE-TV domestically and internationally." PE-TV shows Intersport's newest strategy: "a push further into the weekly-series business." For Reebok, the goal is to reach a broader range of young viewers as potential customers and to get the show on air by next September. Brockinton writes a "logical time slot" --if PE-TV is on a broadcast network -- would be late Saturday morning. John Gillis, Dir of Programming/Reebok: "We want to get kids involved in fitness and sports for the long haul" (INSIDE MEDIA, 12/15 issue).