SBD/7/Sports Media

HEALTHIER KIDS ARE THE FUTURE FOR REEBOK'S PE-TV PROGRAM

     Intersport TV, a Chicago-based sports programmer, has agreed
to a deal with Reebok Int'l giving them the right to distribute
PE-TV, a weekly half-hour series designed to educate teenagers
about physical fitness, according to Langdon Brockinton of INSIDE
MEDIA.  PE-TV is "produced and underwritten" by Reebok, which
wants to "broaden PE-TV's reach via a large commercial outlet."
Therefore, Reebok signed on with Intersport, which has "begun
pursuing a partner to distribute PE-TV domestically and
internationally."  PE-TV shows Intersport's newest strategy: "a
push further into the weekly-series business."  For Reebok, the
goal is to reach a broader range of young viewers as potential
customers and to get the show on air by next September.
Brockinton writes a "logical time slot" --if PE-TV is on a
broadcast network -- would be late Saturday morning.  John
Gillis, Dir of Programming/Reebok:  "We want to get kids involved
in fitness and sports for the long haul" (INSIDE MEDIA, 12/15
issue).
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