CBS Going All-Out With U.S. Open Coverage SEC Net Airs First Games Without Issues Sportsnet Announces NHL Broadcast Talent Final Ratings Fisher Angry Over ESPN's Sam Report CBS Sports Unveils All-Female Talk Show CBS Sports Network Debuts CFB Marketing Effort Chargers Suspend Radio Announcer Bauer Mayor Seeks FCC Review Of SportsNet LA Impasse Media Notes
Upcoming Conferences and Events
HEALTHIER KIDS ARE THE FUTURE FOR REEBOK'S PE-TV PROGRAM
Published December 7, 1995
Intersport TV, a Chicago-based sports programmer, has agreed to a deal with Reebok Int'l giving them the right to distribute PE-TV, a weekly half-hour series designed to educate teenagers about physical fitness, according to Langdon Brockinton of INSIDE MEDIA. PE-TV is "produced and underwritten" by Reebok, which wants to "broaden PE-TV's reach via a large commercial outlet." Therefore, Reebok signed on with Intersport, which has "begun pursuing a partner to distribute PE-TV domestically and internationally." PE-TV shows Intersport's newest strategy: "a push further into the weekly-series business." For Reebok, the goal is to reach a broader range of young viewers as potential customers and to get the show on air by next September. Brockinton writes a "logical time slot" --if PE-TV is on a broadcast network -- would be late Saturday morning. John Gillis, Dir of Programming/Reebok: "We want to get kids involved in fitness and sports for the long haul" (INSIDE MEDIA, 12/15 issue).