SBD/7/Sports Industrialists


     NATIONAL SPORTS FORUM -- JANUARY 22-24:  Produced by Seaver
Marketing Group, the Forum will be held this January in Colorado
Springs.  Featured speakers include:  Rockies CEO JERRY MCMORRIS,
Disney Sports President TONY TAVARES, sports marketing consultant
ANDY DOLICH, Fotoball USA VP/ Marketing FRED OLSTERN, Coors Event
Marketing Manager STEVE SAUNDERS, Coca-Cola Senior Business
Manager JOHN CORDOVA, Sports Business Daily Publisher JEFFREY
POLLACK.  Breakout topics to include:  Marketing trends toward
the year 2000; targeting families; strategies in marketing gender
equity programs; "What's News" -- from PSLs to calling cards;
cross-packaging with broadcast partners; internet marketing.  For
more info, call Seaver Marketing at (619) 467-6753.
     SPORTS SUMMIT -- FEBRUARY 1-2:  The 18th International
Sports Summit will be held for the first time in Atlanta.
Organized by E.J. Krause & Associates, the '96 Summit is being
held in conjunction with the Super Show, which begins February 4.
To best benefit of attendees interested in both events, the
Summit will include special programs focused on issues impacting
both the sporting goods and sports business industries -- in
addition to the Summit's regular program on topics including the
'96 Olympics and more.  On February 2, SGMA President JOHN RIDDLE
will deliver a "State of Licensing" address.  Panel discussions
will include "Team Licensing," with MLB Properties VP & GM DON
GIBSON and NBA Properties VP & GM/Consumer Products BILL
MITCHELL; "Player Licensing," with Nike Sports Management
President TERDEMA USSERY, F.A.M.E. Chair & CEO DAVID FALK, and
Steinberg & Moorad's LEIGH STEINBERG; "Using Premiums to Drive
Retail Sales," with Fotoball VP/Marketing FRED OSTERN, Advantage
Account Dir KAYLEEN MIDDLETON and Championship Group Managing Dir
GARY STOKAN.  For info, call (301) 986-7800.
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