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INDUSTRY GATHERINGS: WINTER IS CONVENTION TIME
Published December 7, 1995
NATIONAL SPORTS FORUM -- JANUARY 22-24: Produced by Seaver Marketing Group, the Forum will be held this January in Colorado Springs. Featured speakers include: Rockies CEO JERRY MCMORRIS, Disney Sports President TONY TAVARES, sports marketing consultant ANDY DOLICH, Fotoball USA VP/ Marketing FRED OLSTERN, Coors Event Marketing Manager STEVE SAUNDERS, Coca-Cola Senior Business Manager JOHN CORDOVA, Sports Business Daily Publisher JEFFREY POLLACK. Breakout topics to include: Marketing trends toward the year 2000; targeting families; strategies in marketing gender equity programs; "What's News" -- from PSLs to calling cards; cross-packaging with broadcast partners; internet marketing. For more info, call Seaver Marketing at (619) 467-6753. SPORTS SUMMIT -- FEBRUARY 1-2: The 18th International Sports Summit will be held for the first time in Atlanta. Organized by E.J. Krause & Associates, the '96 Summit is being held in conjunction with the Super Show, which begins February 4. To best benefit of attendees interested in both events, the Summit will include special programs focused on issues impacting both the sporting goods and sports business industries -- in addition to the Summit's regular program on topics including the '96 Olympics and more. On February 2, SGMA President JOHN RIDDLE will deliver a "State of Licensing" address. Panel discussions will include "Team Licensing," with MLB Properties VP & GM DON GIBSON and NBA Properties VP & GM/Consumer Products BILL MITCHELL; "Player Licensing," with Nike Sports Management President TERDEMA USSERY, F.A.M.E. Chair & CEO DAVID FALK, and Steinberg & Moorad's LEIGH STEINBERG; "Using Premiums to Drive Retail Sales," with Fotoball VP/Marketing FRED OSTERN, Advantage Account Dir KAYLEEN MIDDLETON and Championship Group Managing Dir GARY STOKAN. For info, call (301) 986-7800.