Dodgers' TV Issues Again Cloud Season TWC Expects $1B Loss For SportsNet LA San Antonio MLB Games See Attendance Dip Dodgers In Talks To Host All-Star Game Dodgers' Carriage Issue For RSN Will Roll On Toyota Becomes New IOC TOP Sponsor SportsNet LA Impasse Carries On Toyota, IOC Reportedly Strike TOP Deal GoPro, Geico Take Advantage Of Bassmaster Dodgers, Angels Unveil Joint-Promotion
Upcoming Conferences and Events
SBD/7/Sponsorships Advertising Marketing
JAPANESE AUTOMAKERS FIGHT IT OUT WITH BASEBALL ENDORSERS
Published December 7, 1995
The "rivalry" between Japan's automakers "spilled" over to pro baseball, according to Neil Weinberg of FORBES. Nissan began by "hitting a marketing home run" by signing Ichiro Suzuki, a superstar fielder for Kobe's Orix Blue Wave, as an endorser. Sales increased 14% after it launched his campaign "which emphasized newly available air bags." Toyota came back in September by signing Dodgers' Rookie of the Year pitcher Hideo Nomo, who "now pitches Toyota cars with air bags and antilock brakes." Those ads started "a modest rally" in October (FORBES, 12/18 issue).