No End To Dodgers TV Stalemate In Sight Dodgers Soliciting Bids For Small Stake In Team Dodgers Continue To Sign Big Player Contracts Dodgers Deny Report Of MLB Debt Mandate Dodgers Face Mandate To Reduce Debt Dodgers Raise Season Ticket, Parking Prices DirecTV's Dan York "Ringleader" Against SportsNet LA Toyota Not Advertising In Super Bowl LI Experts Say Dodgers Unlikely To Sue AT&T DOJ Sues AT&T Over Dodgers' RSN Carriage
SBD/7/Sponsorships Advertising Marketing
JAPANESE AUTOMAKERS FIGHT IT OUT WITH BASEBALL ENDORSERS
Published December 7, 1995
The "rivalry" between Japan's automakers "spilled" over to pro baseball, according to Neil Weinberg of FORBES. Nissan began by "hitting a marketing home run" by signing Ichiro Suzuki, a superstar fielder for Kobe's Orix Blue Wave, as an endorser. Sales increased 14% after it launched his campaign "which emphasized newly available air bags." Toyota came back in September by signing Dodgers' Rookie of the Year pitcher Hideo Nomo, who "now pitches Toyota cars with air bags and antilock brakes." Those ads started "a modest rally" in October (FORBES, 12/18 issue).