SBD/5/Sports Media


     Dennis Rodman has completed a deal with WMAQ-TV in Chicago
to join sports anchor Jon Kelley on the weekly "Sports Sunday"
during the NBA season (CHICAGO TRIBUNE, 12/5)....Sports
Illustrated Managing Editor Mark Mulvoy, on the decision to
announce SI's "Sportsman of the Year" on a Fox TV special rather
than in the December 13 issue:  "As editors, we prefer the
television show to follow the magazine.  But the decision has
been made" (PHILADELPHIA DAILY NEWS, 12/5).....Pilson
Communications has been named as the principal provider of
original sports programming for Prime Life Network, the "50-plus-
targeted service scheduled to debut next March" (BROADCASTING &
CABLE, 12/4 issue).... Fox is reportedly interested in John Kruk
as a baseball announcer (Rudy Martzke, USA TODAY, 12/5)....Fox's
Terry Bradshaw, on Saturday's Cardinals-Chargers game, in which
he and Jimmy Johnson will analyze the game with no play-by-play:
"I'm absolutely clueless.  That is why I am so nervous about
this" (Baltimore SUN, 12/5).... SI's Peter King reported ESPN
analyst Sterling Sharpe wants to re-enter the NFL next season
("Monday Night Football," ABC, 12/4).... Richard Sandomir writes
the "opening sketches on 'Fox NFL Sunday' are getting worse by
the week" (N.Y. TIMES, 12/5).
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