SBD/5/Sports Media

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         The Browns-Chargers game Sunday on NBC still drew
    significant overnight numbers in Cleveland, but wasn't a huge
    attraction in the team's future home.  The game generated a 30.0
    rating in Cleveland, while only rating a 5.3 in Baltimore,
    according to Nielsen Sports Marketing.  More fans in Baltimore
    watched the Cowboys-Redskins upset special, as Fox received a
    12.5 rating.  Overall, Dallas drew the highest audience numbers
    Sunday, with a 45.7 rating and 72 share for the Redskins-Cowboys
    (THE DAILY).

    Print | Tags: Cleveland Browns, Dallas Cowboys, NBC, San Diego Chargers, Media, Washington Redskins

         When the NBA passed its broadcast rights to be handled by
    ESPN Radio on the ABC Radio Network, the league ended a four-year
    "run of in-house management of the property," according to Laura
    Rich of INSIDE MEDIA.  Tom Carelli, Dir of Broadcasting at the
    NBA, said the league looked at radio and "decided it was an
    inefficient business" for them and that ESPN has the "resources
    to expand the reach."  Rich reports CBS Radio and Westwood One
    were in the bidding, but "there is some debate" over CBS'
    seriousness.  Brad Saul, President of PIA, which created the NBA
    Radio franchises in Europe, said the "problem" for ABC will be
    getting clearance on "decent stations that don't have baseball,"
    as many carry baseball games conflicting with basketball from
    March to June.  ABC Radio reportedly has already begun offering
    the 14 official NBA sponsors "first-refusal rights" until
    December 1.  But ABC's "best play may involve packaging pro hoops
    spots with other inventory if it hopes to get major advertisers."
    As Saul notes, "Otherwise your competitor is the NBA" (INSIDE
    MEDIA, 11/29-12/12 issue).
         AIR TIME:  Mark Mariani, Exec VP/Turner Sports, says the
    network has sold about 85% of its ad time for its NBA telecasts
    during this season.  Sources say advertisers include American
    Express, Anheuser-Busch, Chrysler, GM, Ford, Nike, Reebok, Dutch
    Boy and Visa, among others (Langdon Brockington, INSIDE MEDIA,
    11/29-12/12 issue).

    Print | Tags: ABC, Anheuser Busch, CBS, ESPN, NBA, Nike, Reebok, Media, Viacom, Visa, Walt Disney

         Dennis Rodman has completed a deal with WMAQ-TV in Chicago
    to join sports anchor Jon Kelley on the weekly "Sports Sunday"
    during the NBA season (CHICAGO TRIBUNE, 12/5)....Sports
    Illustrated Managing Editor Mark Mulvoy, on the decision to
    announce SI's "Sportsman of the Year" on a Fox TV special rather
    than in the December 13 issue:  "As editors, we prefer the
    television show to follow the magazine.  But the decision has
    been made" (PHILADELPHIA DAILY NEWS, 12/5).....Pilson
    Communications has been named as the principal provider of
    original sports programming for Prime Life Network, the "50-plus-
    targeted service scheduled to debut next March" (BROADCASTING &
    CABLE, 12/4 issue).... Fox is reportedly interested in John Kruk
    as a baseball announcer (Rudy Martzke, USA TODAY, 12/5)....Fox's
    Terry Bradshaw, on Saturday's Cardinals-Chargers game, in which
    he and Jimmy Johnson will analyze the game with no play-by-play:
    "I'm absolutely clueless.  That is why I am so nervous about
    this" (Baltimore SUN, 12/5).... SI's Peter King reported ESPN
    analyst Sterling Sharpe wants to re-enter the NFL next season
    ("Monday Night Football," ABC, 12/4).... Richard Sandomir writes
    the "opening sketches on 'Fox NFL Sunday' are getting worse by
    the week" (N.Y. TIMES, 12/5).

    Print | Tags: ABC, ESPN, NBA, NFL, San Diego Chargers, Sports Illustrated, Media, Walt Disney

         The Lions are close to a decision as to whether they will
    switch signals on their radio broadcast rights, according to Mike
    O'Hara in today's DETROIT NEWS.  The team is at the end of its
    deal with WWJ-AM, who paid an estimated $1.5M for the '95 rights
    and have held broadcast to Lions games since '89.  Sources
    estimate a new deal in the three- year range "could pay the Lions
    twice that much."  Team officials are set to meet with
    representatives of the Infinity network, which holds radio rights
    to the Cowboys, Redskins, and Eagles, among other NFL teams.
    Infinity has three Detroit-area stations (DETROIT NEWS, 12/5).
         HEAT WAVE:  The Heat have been upset with flagship radio
    station WINZ because they will not simulcast games on Ft.
    Lauderdale's WFTL.  Now WINZ says they "might be willing" to
    simulcast on WFTL if the Heat will waive WINZ's obligation to
    carry sports programming from 7-10pm on nights without a Heat or
    U/Miami game. ... Some Panthers officials "resent" that their
    radio flagship, WQAM, "uses its second intermission to discuss
    sports other than hockey" (Barry Jackson, MIAMI HERALD, 12/1).

    Print | Tags: Dallas Cowboys, Detroit Lions, Miami Heat, NFL, Philadelphia Eagles, Media, Washington Redskins

         Cap Cities/ABC is expected to announce plans for a 24-hour
    news network to be launched in 1997.  The new "service won't be
    widely available for some time" with the distribution of the
    channel "expected to be ABC's greatest challenge."  ABC is
    discussing delivery through a mix of cable, telephone or other
    technologies.  The service "is expected to have more local news
    than CNN," provided by ABC affiliates (WALL STREET JOURNAL,
    12/5).  ABC could use "its stable of stars, history as a news
    organization, and sister channels -- such as ESPN ... as leverage
    to get clearance" (Michele Greppi, N.Y. POST, 12/5).

    Print | Tags: ABC, ESPN, Media, Walt Disney
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