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U.S. NEWS LOOKS AT THE "MONEY GAME" IN PROFESSIONAL SPORTS
Published December 5, 1995
A special section of U.S. NEWS looks at ISIAH THOMAS and other athletes who have entered business after their playing days. Thomas has made "a smooth transition" from player to Raptors partner. Thomas: "You can no longer isolate what happens on the court itself from the business side of this sport. Everything has to work together. ... The corporate sponsors have to buy into your vision. You have to create a brand identity the same way IBM or McDonald's does" (Scott McMurray, U.S. NEWS, 12/11 issue). BUSINESS ALL-STARS: Others featured include MAGIC JOHNSON and JULIUS ERVING. Johnson owns a Pepsi bottling plant, T-Shirt manufacturing operation and real-estate ventures. Dr. J has interests in the Philadelphia Coca-Cola Bottling Co., a TV station and a sports and entertainment management firm. While some athletes get burned by bad investments, NBPA President BUCK WILLIAMS says, "If you can learn about the words to a rap song, you can certainly learn the basics of tax laws and how to invest in a mutual fund." Many athletes look to "become players in the business they know best: sports" (Dan McGraw, U.S. NEWS, 12/11 issue). FALK TALK: Agent DAVID FALK, or the "Falk Factor," is profiled in U.S. NEWS Cohen under, "An Offensive Threat for NBA Players" (U.S. NEWS, 12/11). Falk is the leading candidate to take over representation of the Nets' KENNY ANDERSON, who fired his agent last week (N.Y. TIMES, 12/5).