SBD/5/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Nintendo of America and Time Warner Interactive will design
a 3-D hockey game starring Wayne Gretzky for Nintendo's Ultra 64,
to be released in Fall '96 (AD AGE ONLINE, 12/5)....Franklin
National Bank Classic Founder Peter Teeley estimates last week's
tournament in Landover, MD, will meet the goal of raising
$500,000 for Children's Charities (WASHINGTON POST, 12/5)....The
Bullets will honor the USA Women's Basketball Team with a
"Olympic Coin Night" ceremony at tomorrow night's game against
Atlanta.  More than 3,000 Olympic Coins will be distributed to
fans (Bullets)....Lehman Brothers analyst Caroline Levy predicts
Coke will release a contoured aluminum Coke can in Atlanta, and
possibly throughout the Southeast before the '96 Games (ATLANTA
CONSTITUTION, 12/3)....Miller has launched the Miller Lite "Road
to the Super Bowl Tour," a traveling display of memorabilia from
the Pro Football Hall of Fame.  The 67-foot display will visit 12
cities from now until the Super Bowl (BRANDWEEK, 12/4
issue)....Universal Marketing Associates has developed the first-
ever fan balloting for a college all-star football game, allowing
fans to vote for players in the East-West Shrine Classic.  EA
Sports is the title sponsor of the program (Universal
Marketing).... Reebok coordinated an online chat earlier this
year in which Planet Reebok Web surfers could interact with Roger
Clemens -- enough to land Clemens on BOSTON magazine's "Boston
Digital Top 40" (BOSTON, 12/95 issue)....New York Life will be a
presenting sponsor of the Atlantic City Shootout this weekend.
Participating schools:  La Salle, Marquette, Penn and Penn State.
Both games will be televised on ESPN2 (Atlantic City
Shootout)....Chrysler-Plymouth awarded 40 junior golfers $1,000
scholarships in conjunction with the American Junior Golf
Association (Chrysler-Plymouth).
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