Reebok Confirms Move Of HQ To Boston ABC's Saturday Night CFB Up 10% This Season Reebok Unveils Shoe For Teenage Weightlifter Jim Brady Examines Remote Broadcasting Could Disney Really Let Go Of ESPN? V Foundation Starts New Fundraising Campaign ESPN Green Lights Celtics-Lakers "30 For 30" Adam Schefter Signs Five-Year Extension With ESPN ESPN: Sub Losses Don't Include New Outlets Iger Discusses ESPN Subscriber Losses, BAM Tech
SBD/5/Sponsorships Advertising Marketing
Published December 5, 1995
Nintendo of America and Time Warner Interactive will design a 3-D hockey game starring Wayne Gretzky for Nintendo's Ultra 64, to be released in Fall '96 (AD AGE ONLINE, 12/5)....Franklin National Bank Classic Founder Peter Teeley estimates last week's tournament in Landover, MD, will meet the goal of raising $500,000 for Children's Charities (WASHINGTON POST, 12/5)....The Bullets will honor the USA Women's Basketball Team with a "Olympic Coin Night" ceremony at tomorrow night's game against Atlanta. More than 3,000 Olympic Coins will be distributed to fans (Bullets)....Lehman Brothers analyst Caroline Levy predicts Coke will release a contoured aluminum Coke can in Atlanta, and possibly throughout the Southeast before the '96 Games (ATLANTA CONSTITUTION, 12/3)....Miller has launched the Miller Lite "Road to the Super Bowl Tour," a traveling display of memorabilia from the Pro Football Hall of Fame. The 67-foot display will visit 12 cities from now until the Super Bowl (BRANDWEEK, 12/4 issue)....Universal Marketing Associates has developed the first- ever fan balloting for a college all-star football game, allowing fans to vote for players in the East-West Shrine Classic. EA Sports is the title sponsor of the program (Universal Marketing).... Reebok coordinated an online chat earlier this year in which Planet Reebok Web surfers could interact with Roger Clemens -- enough to land Clemens on BOSTON magazine's "Boston Digital Top 40" (BOSTON, 12/95 issue)....New York Life will be a presenting sponsor of the Atlantic City Shootout this weekend. Participating schools: La Salle, Marquette, Penn and Penn State. Both games will be televised on ESPN2 (Atlantic City Shootout)....Chrysler-Plymouth awarded 40 junior golfers $1,000 scholarships in conjunction with the American Junior Golf Association (Chrysler-Plymouth).