TBS To Film Series About Kenny Smith Dodgers Renew Rights With KLAC-AM Fox Unveils MLB Playoff On-Air Talent NHL Closes On $1.4B Credit Facility All-Female Sports Talk Show To Debut SI, Travel Channel Plan Swimsuit Series T'Wolves Line Up Midnight Event AEG Seeks Extension On L.A. Stadium Project FCC Ends Its Sports Blackout Rule Sources: Chivas USA Suspending Operations
Upcoming Conferences and Events
SBD/5/Sponsorships Advertising Marketing
EXPERTS SAY GAMES WILL HELP MAKE '96 RECORD AD SPENDING YEAR
Published December 5, 1995
Analysts predict a record ad spending year in '96, but they also see slower growth through the rest of the decade, according to today's WALL STREET JOURNAL. Robert Cohen, McCann-Erickson Worldwide Senior VP/Forecasting, told media industry experts yesterday that total ad spending should rise 8.2% to $102.51B. According to Zenith Media, the '96 Olympics and the elections should "pump as much as" $1B into the marketplace (Sally Beatty, WALL STREET JOURNAL, 12/5).