U.S. Fans Abound For WWC Final LeBron Praised For Role In Apatow's "Trainwreck" MLS Eyeing St. Paul For Expansion Club Angels Bad PR Continues With Dipoto Exit NBA Free Agency Begins With Money Flying Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Going Off The Grid Steelers Exploring '23 Super Bowl Bid GT To Benefit Financially From Ireland Game
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EXPERTS SAY GAMES WILL HELP MAKE '96 RECORD AD SPENDING YEAR
Published December 5, 1995
Analysts predict a record ad spending year in '96, but they also see slower growth through the rest of the decade, according to today's WALL STREET JOURNAL. Robert Cohen, McCann-Erickson Worldwide Senior VP/Forecasting, told media industry experts yesterday that total ad spending should rise 8.2% to $102.51B. According to Zenith Media, the '96 Olympics and the elections should "pump as much as" $1B into the marketplace (Sally Beatty, WALL STREET JOURNAL, 12/5).