NBA's Silver Optimistic On CBA IOC Exec Thinks Innsbruck Could Land '26 Games U.S. Figure Skating Launches New Campaign Goodyear Officially Adds Wingfoot Two Blimp ESPN3 To Broadcast Glory 34 Denver Landon Donovan Lists La Jolla Home For $2.9M Kraft Wants New Revolution Stadium In Boston NFL Reopens Investigation Into Giants' Josh Brown FS1 Gets Record Overnight For NLCS Game 5 ISC Signs Multiyear Extension With Geico
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EXPERTS SAY GAMES WILL HELP MAKE '96 RECORD AD SPENDING YEAR
Published December 5, 1995
Analysts predict a record ad spending year in '96, but they also see slower growth through the rest of the decade, according to today's WALL STREET JOURNAL. Robert Cohen, McCann-Erickson Worldwide Senior VP/Forecasting, told media industry experts yesterday that total ad spending should rise 8.2% to $102.51B. According to Zenith Media, the '96 Olympics and the elections should "pump as much as" $1B into the marketplace (Sally Beatty, WALL STREET JOURNAL, 12/5).