2014 Reader Survey: College Sports Sherman Critical Of Several NFL Policies MASN Taking Aim At MLB Advance To Nats NHL, NHLPA Aim For Big Money World Cup Red Sox Willing To Go Over Luxury Tax Threshold Silver Optimistic About New Bucks' Arena Bahamas Hosting CBB Despite Gambling Executive Transactions 2014 Reader Survey: Motorsports Jeter Played No Role In Woods' Tribune Piece
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EXPERTS SAY GAMES WILL HELP MAKE '96 RECORD AD SPENDING YEAR
Published December 5, 1995
Analysts predict a record ad spending year in '96, but they also see slower growth through the rest of the decade, according to today's WALL STREET JOURNAL. Robert Cohen, McCann-Erickson Worldwide Senior VP/Forecasting, told media industry experts yesterday that total ad spending should rise 8.2% to $102.51B. According to Zenith Media, the '96 Olympics and the elections should "pump as much as" $1B into the marketplace (Sally Beatty, WALL STREET JOURNAL, 12/5).