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SBD/5/Sponsorships Advertising Marketing
EXPERTS SAY GAMES WILL HELP MAKE '96 RECORD AD SPENDING YEAR
Published December 5, 1995
Analysts predict a record ad spending year in '96, but they also see slower growth through the rest of the decade, according to today's WALL STREET JOURNAL. Robert Cohen, McCann-Erickson Worldwide Senior VP/Forecasting, told media industry experts yesterday that total ad spending should rise 8.2% to $102.51B. According to Zenith Media, the '96 Olympics and the elections should "pump as much as" $1B into the marketplace (Sally Beatty, WALL STREET JOURNAL, 12/5).