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CAN ROY JONES BE -- DOLLAR-FOR-DOLLAR -- BOXING'S TOP STAR?

     The publicist for IBF Super Middleweight Champion Roy Jones
Jr. (the "world's best fighter, pound-for-pound" according to
Wallace Matthews of the N.Y. POST) says Jones has several non-
fight deals in the works.  Jones, the only fighter to have a deal
with Nike, is getting more exposure these days.  According to
Greg Fritz, Jones' publicist, the boxer has already appeared on
Fox's "Mad TV," on a movie on the UPN network, and has been in an
HBO pilot.  Fritz added that in coming months, Jones will have a
Nike commercial out and that he is working on securing a deal to
put Jones on a Wheaties box (N.Y. POST, 12/5).
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