The publicist for IBF Super Middleweight Champion Roy Jones
Jr. (the "world's best fighter, pound-for-pound" according to
Wallace Matthews of the N.Y. POST) says Jones has several non-
fight deals in the works.  Jones, the only fighter to have a deal
with Nike, is getting more exposure these days.  According to
Greg Fritz, Jones' publicist, the boxer has already appeared on
Fox's "Mad TV," on a movie on the UPN network, and has been in an
HBO pilot.  Fritz added that in coming months, Jones will have a
Nike commercial out and that he is working on securing a deal to
put Jones on a Wheaties box (N.Y. POST, 12/5).

     Analysts predict a record ad spending year in '96, but they
also see slower growth through the rest of the decade, according
to today's WALL STREET JOURNAL.  Robert Cohen, McCann-Erickson
Worldwide Senior VP/Forecasting, told media industry experts
yesterday that total ad spending should rise 8.2% to $102.51B.
According to Zenith Media, the '96 Olympics and the elections
should "pump as much as" $1B into the marketplace (Sally Beatty,
WALL STREET JOURNAL, 12/5).

     Nintendo of America and Time Warner Interactive will design
a 3-D hockey game starring Wayne Gretzky for Nintendo's Ultra 64,
to be released in Fall '96 (AD AGE ONLINE, 12/5)....Franklin
National Bank Classic Founder Peter Teeley estimates last week's
tournament in Landover, MD, will meet the goal of raising
$500,000 for Children's Charities (WASHINGTON POST, 12/5)....The
Bullets will honor the USA Women's Basketball Team with a
"Olympic Coin Night" ceremony at tomorrow night's game against
Atlanta.  More than 3,000 Olympic Coins will be distributed to
fans (Bullets)....Lehman Brothers analyst Caroline Levy predicts
Coke will release a contoured aluminum Coke can in Atlanta, and
possibly throughout the Southeast before the '96 Games (ATLANTA
CONSTITUTION, 12/3)....Miller has launched the Miller Lite "Road
to the Super Bowl Tour," a traveling display of memorabilia from
the Pro Football Hall of Fame.  The 67-foot display will visit 12
cities from now until the Super Bowl (BRANDWEEK, 12/4
issue)....Universal Marketing Associates has developed the first-
ever fan balloting for a college all-star football game, allowing
fans to vote for players in the East-West Shrine Classic.  EA
Sports is the title sponsor of the program (Universal
Marketing).... Reebok coordinated an online chat earlier this
year in which Planet Reebok Web surfers could interact with Roger
Clemens -- enough to land Clemens on BOSTON magazine's "Boston
Digital Top 40" (BOSTON, 12/95 issue)....New York Life will be a
presenting sponsor of the Atlantic City Shootout this weekend.
Participating schools:  La Salle, Marquette, Penn and Penn State.
Both games will be televised on ESPN2 (Atlantic City
Shootout)....Chrysler-Plymouth awarded 40 junior golfers $1,000
scholarships in conjunction with the American Junior Golf
Association (Chrysler-Plymouth).

     In the $8B U.S. athletic footwear business, Fila and Adidas
"have emerged as the only serious contenders for No. 3,"
according to Steve Gelsi in the current BRANDWEEK.  "Whichever
brand establishes itself behind Nike, and a beleaguered Reebok,
might someday climb to No.2."  Fila and Adidas "picked up speed"
in the fight for third last year behind Nike's $1.9B in sales and
Reebok's $1.4B.  Adidas hit $331M in sales, and Fila saw a 25%
increase to $294M "on the success of the Grant Hill shoe." Gelsi
notes both brands "are taking a slightly different tack" than
competitors Converse and L.A. Gear.  Adidas draws "on the
strength" of an 80% share in the soccer market and "strong sales
in other team sports."  Fila "has come on strong with hot-looking
product and young NBA stars."  The companies also take different
marketing approaches.   While Adidas spent only $4.7M on ads last
year and $4.3M through September 1, 1995, Fila spent $10M on ads
in '94 (up from $6M in '93) and $9M through September 1 this year
(BRANDWEEK, 12/4 issue).

     An Olympic gold medal in skiing can mean millions, according
to this month's SNOW COUNTRY.  John Steinbreder assembled
detailed financial information on skiing's most recent Olympic
medal winners, and profiled their sponsorships, with estimated
income.  A sampling:
     MOE MONEY:  Tommy Moe, who won the gold and silver at the
'94 Winter Games, will pull in an estimated $1M in '95 through
sponsorships with companies that include Dynastar, Lange,
Salomon, Kerma, Bristol Bay Salmon, Spyder, Gargoyles and Jackson
Hole.  Experts say Moe "could have done even more," but has
"repeatedly said he intends to concentrate on his ski racing
career first, and making money second."
     SUNNY SIDE OF THE STREET:  Picabo Street, who won a silver
at Lillehammer and the '95 World Cup downhill will earn an
estimated $500,000 this year.  Steinbreder reports Street "is on
track to become the most successful U.S. woman skier of all time,
if not on the hill, at least off it."  Street's sponsors include
Rossignol, Lange, Marker, Sun Valley and Nike -- with whom she is
cooperating with on a cross-training shoe development and
marketing project.  Steinbreder predicts Street "may rival Moe in
the future" in earnings, but for now, European-based equipment
suppliers "have traditionally paid higher fees to male skiers,"
which comes from higher TV ratings in Europe.
     THE JORDAN OF SKIING:  Italy's Alberto Tomba, who has won
five Olympic medals and 44 World Cup races, will total an
estimated $10M in '95, with sponsors including Rossignol, Lange,
Look and Fila.  Steinbreder writes Tomba "is in a class by
himself" among ski endorsers, and "has endorsement deals in
virtually every product category in Europe."  Steinbreder also
notes that Olympic gold medalist Donna Weinbrecht, a freestyle
skier, will make an estimated $125,000 in '95, because "freestyle
isn't as popular as alpine skiing" (SNOW COUNTRY, 1/96 issue).