L.A. 2024 Olympic Village On Shaky Ground L.A. 2024 Hires Two More Execs From WMG Golfer Adam Scott: Olympics Not A Priority USOC Creates New NCAA-Focused Position Business Sector Takes Spotlight For L.A. Bid Gene Sykes To Be CEO Of L.A. 2024 WADA Shows Russia Sponsored T&F Doping Sportradar, IOC Agree To Share Betting Info Biden Makes Surprise Visit To Olympics Meeting Wasserman: Games Would Focus On Athletes
Published December 5, 1995
Under its role as "official packaged meat" of the '96 Games, Sara Lee has plans for a "multi-layered promotional blitz" for the Games and a commercial starring Michael Jordan and Olympic mascot Izzy (BRANDWEEK, 12/4)....The IOC will likely approve any alternative ACOG plan for releasing white doves following the lighting of the Olympic caldron. After a mishap in Seoul where pigeons were incinerated in the Olympic flame, animal rights activists have convinced ACOG officials to use lasers, animation, or white, dovelike ballons (ATLANTA CONSTITUTION, 12/4)....Motorola yesterday announced it will be a worldwide sponsor of the '96 Atlanta Paralympic Games (Motorola)....In Boston, John Powers notes it is unlikely Beijing will bid on the 2004 Games after being passed over for 2000 (BOSTON GLOBE, 12/3)....Wachovia and First Union banks will issue Visa smart cards for use during the Games, even though NationsBank is the official bank of the '96 games. Visa's Olympic sponsorship makes the program possible (ATLANTA CONSTITUTION, 12/5).