Under its role as "official packaged meat" of the '96 Games,
Sara Lee has plans for a "multi-layered promotional blitz" for
the Games and a commercial starring Michael Jordan and Olympic
mascot Izzy (BRANDWEEK, 12/4)....The IOC will likely approve any
alternative ACOG plan for releasing white doves following the
lighting of the Olympic caldron.  After a mishap in Seoul where
pigeons were incinerated in the Olympic flame, animal rights
activists have convinced ACOG officials to use lasers, animation,
or white, dovelike ballons (ATLANTA CONSTITUTION,
12/4)....Motorola yesterday announced it will be a worldwide
sponsor of the '96 Atlanta Paralympic Games (Motorola)....In
Boston, John Powers notes it is unlikely Beijing will bid on the
2004 Games after being passed over for 2000 (BOSTON GLOBE,
12/3)....Wachovia and First Union banks will issue Visa smart
cards for use during the Games, even though NationsBank is the
official bank of the '96 games.  Visa's Olympic sponsorship makes
the program possible (ATLANTA CONSTITUTION, 12/5).
Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug