Number Of Americans Attending Rio Games Plummets IOC To Rethink Global Antidoping Efforts Rio Mayor Rallies Confidence In City's Ability To Host Games Calgary Exploring Bid For '26 Games Visa Rolls Out Olympic Advertising Campaign IOC Backs Ban Of Russian Track Team Olympics Officials Reveal Medal Designs Rome '24 Appoints Ketchum For Global PR Brazil Official Downplays Issues Leading Up To Rio Brazil Official Downplays Rio Concerns
Published December 5, 1995
Under its role as "official packaged meat" of the '96 Games, Sara Lee has plans for a "multi-layered promotional blitz" for the Games and a commercial starring Michael Jordan and Olympic mascot Izzy (BRANDWEEK, 12/4)....The IOC will likely approve any alternative ACOG plan for releasing white doves following the lighting of the Olympic caldron. After a mishap in Seoul where pigeons were incinerated in the Olympic flame, animal rights activists have convinced ACOG officials to use lasers, animation, or white, dovelike ballons (ATLANTA CONSTITUTION, 12/4)....Motorola yesterday announced it will be a worldwide sponsor of the '96 Atlanta Paralympic Games (Motorola)....In Boston, John Powers notes it is unlikely Beijing will bid on the 2004 Games after being passed over for 2000 (BOSTON GLOBE, 12/3)....Wachovia and First Union banks will issue Visa smart cards for use during the Games, even though NationsBank is the official bank of the '96 games. Visa's Olympic sponsorship makes the program possible (ATLANTA CONSTITUTION, 12/5).