Toyota, IOC Reportedly Strike TOP Deal Boston 2024, Local Universities To Discuss Venues IOC Could Alter Controversial Rule 40 Boston '24 Can't Fundraise Outside Of Region IOC Considers Airbnb For Rio Games Olympic Channel Aimed At Young People In The Works Boston Mayor Rewords USOC Deal IOC Focusing On Virtual Reality, But Not 4K Boston Venues Could Change For '24 Games Visa Renews Canadian Deals With NHL, NHLPA
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Published December 5, 1995
Under its role as "official packaged meat" of the '96 Games, Sara Lee has plans for a "multi-layered promotional blitz" for the Games and a commercial starring Michael Jordan and Olympic mascot Izzy (BRANDWEEK, 12/4)....The IOC will likely approve any alternative ACOG plan for releasing white doves following the lighting of the Olympic caldron. After a mishap in Seoul where pigeons were incinerated in the Olympic flame, animal rights activists have convinced ACOG officials to use lasers, animation, or white, dovelike ballons (ATLANTA CONSTITUTION, 12/4)....Motorola yesterday announced it will be a worldwide sponsor of the '96 Atlanta Paralympic Games (Motorola)....In Boston, John Powers notes it is unlikely Beijing will bid on the 2004 Games after being passed over for 2000 (BOSTON GLOBE, 12/3)....Wachovia and First Union banks will issue Visa smart cards for use during the Games, even though NationsBank is the official bank of the '96 games. Visa's Olympic sponsorship makes the program possible (ATLANTA CONSTITUTION, 12/5).