LA 2024 Strengthens Olympic Bid Former USATF Staffers Question Max Seigel's Practices Could Three-On-Three Basketball Join Olympic Program? LA 2024 Bid Gets $250M Guarantee From State L.A. Council Questions Revised '24 Olympic Plans NHL Could Skip '18 Games, Return For Beijing USOC Gets Nearly $300M If L.A. Lands '24 Games USOC, LA 2024 Reach Marketing Agreement Revised LA 2024 Bid New Venues Added USOC Shows Diversity Hiring Stats
Published December 5, 1995
Under its role as "official packaged meat" of the '96 Games, Sara Lee has plans for a "multi-layered promotional blitz" for the Games and a commercial starring Michael Jordan and Olympic mascot Izzy (BRANDWEEK, 12/4)....The IOC will likely approve any alternative ACOG plan for releasing white doves following the lighting of the Olympic caldron. After a mishap in Seoul where pigeons were incinerated in the Olympic flame, animal rights activists have convinced ACOG officials to use lasers, animation, or white, dovelike ballons (ATLANTA CONSTITUTION, 12/4)....Motorola yesterday announced it will be a worldwide sponsor of the '96 Atlanta Paralympic Games (Motorola)....In Boston, John Powers notes it is unlikely Beijing will bid on the 2004 Games after being passed over for 2000 (BOSTON GLOBE, 12/3)....Wachovia and First Union banks will issue Visa smart cards for use during the Games, even though NationsBank is the official bank of the '96 games. Visa's Olympic sponsorship makes the program possible (ATLANTA CONSTITUTION, 12/5).