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NAGANO OLYMPIC ORGANIZERS LOWERING SPONSORSHIP CRITERIA
Published December 5, 1995
Sources at the Nagano Winter Games Organizing Committee say the NAOC plans to ask the IOC for authority to launch an "official supplier" program in order to attract less wealthy sponsors in Japan, according to KYODO NEWS. The new program would offer limited rights to domestic companies who want to associate their products and services with the '98 Games for a one-time fee of under 1 billion yen. This is about half of what is paid under the "Golden Sponsor" program which so far has only six Japanese participants -- Mizuno, Hichijuni Bank, Hattori Seiko, Kirin Brewery, NTT and KDD. NAOC sources say a Japanese automaker will sign as the 7th company, but organizers doubt they can meet their ten-company goal. NAOC has so far secured half of the projected 32 billion yen in marketing revenue (KYODO NEWS, 12/4). MORE NAGANO NEWS: Nagano organizers received "top grades" from the IOC on facilities planned for '98. The IOC also ratified a decision to add snowboarding as an official event (KYODO NEWS SERVICE, 12/5).