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ATLANTA CONSTITUTION TO OFFER SPECIAL OLYMPIC PACKAGES

     For the '96 Games, the Atlanta Journal-Constitution is
offering an "imposing" array of sponsorship programs, according
to INSIDE MEDIA.  There will be nine packages aimed at national
advertisers and another nine for retail clients -- ranging in
price from $10,000 to $3M and tailored to meet advertisers'
needs.  Plans include publishing a separate Olympic daily from
July 8-August 6, several Sunday supplements, an Olympic weekly, a
16-page tabloid published throughout the Games, and an extra
daily edition.  Paper officials say their Olympic sales goal is
$9M, but they declined to say how much they were spending, only
that they envision the programs as a "profitable venture."  The
paper is negotiating with several Olympic sponsors, but says
companies that are not Olympic sponsors will also be allowed to
advertise.  In addition to the supplements, the paper will also
sell sponsorships of its Olympic site on the Web (Brockinton &
Reynolds, INSIDE MEDIA, 11/29 issue).
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