Boston '24 Hires Financial Fact-Checker Boston Olympics Support Sees Slight Upturn USA Basketball Unlikely To Move HQ To ASU Boston '24 Chair To Make Fewer Appearances Blackmun Confident Boston Bid Can Succeed U.S. Rep.: Boston '24 Should Clean House Boston Mayor Suggests Diminished Role For John Fish IOC Reveals Officials' Payment Figures USOC Denies Rumor Of Dropping Boston Rio Opening Ceremony Ticket Gets Pricey
Upcoming Conferences and Events
ATLANTA CONSTITUTION TO OFFER SPECIAL OLYMPIC PACKAGES
Published December 5, 1995
For the '96 Games, the Atlanta Journal-Constitution is offering an "imposing" array of sponsorship programs, according to INSIDE MEDIA. There will be nine packages aimed at national advertisers and another nine for retail clients -- ranging in price from $10,000 to $3M and tailored to meet advertisers' needs. Plans include publishing a separate Olympic daily from July 8-August 6, several Sunday supplements, an Olympic weekly, a 16-page tabloid published throughout the Games, and an extra daily edition. Paper officials say their Olympic sales goal is $9M, but they declined to say how much they were spending, only that they envision the programs as a "profitable venture." The paper is negotiating with several Olympic sponsors, but says companies that are not Olympic sponsors will also be allowed to advertise. In addition to the supplements, the paper will also sell sponsorships of its Olympic site on the Web (Brockinton & Reynolds, INSIDE MEDIA, 11/29 issue).