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ATLANTA CONSTITUTION TO OFFER SPECIAL OLYMPIC PACKAGES
Published December 5, 1995
For the '96 Games, the Atlanta Journal-Constitution is offering an "imposing" array of sponsorship programs, according to INSIDE MEDIA. There will be nine packages aimed at national advertisers and another nine for retail clients -- ranging in price from $10,000 to $3M and tailored to meet advertisers' needs. Plans include publishing a separate Olympic daily from July 8-August 6, several Sunday supplements, an Olympic weekly, a 16-page tabloid published throughout the Games, and an extra daily edition. Paper officials say their Olympic sales goal is $9M, but they declined to say how much they were spending, only that they envision the programs as a "profitable venture." The paper is negotiating with several Olympic sponsors, but says companies that are not Olympic sponsors will also be allowed to advertise. In addition to the supplements, the paper will also sell sponsorships of its Olympic site on the Web (Brockinton & Reynolds, INSIDE MEDIA, 11/29 issue).