For the '96 Games, the Atlanta Journal-Constitution is offering an "imposing" array of sponsorship programs, according to INSIDE MEDIA. There will be nine packages aimed at national advertisers and another nine for retail clients -- ranging in price from $10,000 to $3M and tailored to meet advertisers' needs. Plans include publishing a separate Olympic daily from July 8-August 6, several Sunday supplements, an Olympic weekly, a 16-page tabloid published throughout the Games, and an extra daily edition. Paper officials say their Olympic sales goal is $9M, but they declined to say how much they were spending, only that they envision the programs as a "profitable venture." The paper is negotiating with several Olympic sponsors, but says companies that are not Olympic sponsors will also be allowed to advertise. In addition to the supplements, the paper will also sell sponsorships of its Olympic site on the Web (Brockinton & Reynolds, INSIDE MEDIA, 11/29 issue).
Sources at the Nagano Winter Games Organizing Committee say the NAOC plans to ask the IOC for authority to launch an "official supplier" program in order to attract less wealthy sponsors in Japan, according to KYODO NEWS. The new program would offer limited rights to domestic companies who want to associate their products and services with the '98 Games for a one-time fee of under 1 billion yen. This is about half of what is paid under the "Golden Sponsor" program which so far has only six Japanese participants -- Mizuno, Hichijuni Bank, Hattori Seiko, Kirin Brewery, NTT and KDD. NAOC sources say a Japanese automaker will sign as the 7th company, but organizers doubt they can meet their ten-company goal. NAOC has so far secured half of the projected 32 billion yen in marketing revenue (KYODO NEWS, 12/4). MORE NAGANO NEWS: Nagano organizers received "top grades" from the IOC on facilities planned for '98. The IOC also ratified a decision to add snowboarding as an official event (KYODO NEWS SERVICE, 12/5).
Under its role as "official packaged meat" of the '96 Games, Sara Lee has plans for a "multi-layered promotional blitz" for the Games and a commercial starring Michael Jordan and Olympic mascot Izzy (BRANDWEEK, 12/4)....The IOC will likely approve any alternative ACOG plan for releasing white doves following the lighting of the Olympic caldron. After a mishap in Seoul where pigeons were incinerated in the Olympic flame, animal rights activists have convinced ACOG officials to use lasers, animation, or white, dovelike ballons (ATLANTA CONSTITUTION, 12/4)....Motorola yesterday announced it will be a worldwide sponsor of the '96 Atlanta Paralympic Games (Motorola)....In Boston, John Powers notes it is unlikely Beijing will bid on the 2004 Games after being passed over for 2000 (BOSTON GLOBE, 12/3)....Wachovia and First Union banks will issue Visa smart cards for use during the Games, even though NationsBank is the official bank of the '96 games. Visa's Olympic sponsorship makes the program possible (ATLANTA CONSTITUTION, 12/5).