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         For the '96 Games, the Atlanta Journal-Constitution is
    offering an "imposing" array of sponsorship programs, according
    to INSIDE MEDIA.  There will be nine packages aimed at national
    advertisers and another nine for retail clients -- ranging in
    price from $10,000 to $3M and tailored to meet advertisers'
    needs.  Plans include publishing a separate Olympic daily from
    July 8-August 6, several Sunday supplements, an Olympic weekly, a
    16-page tabloid published throughout the Games, and an extra
    daily edition.  Paper officials say their Olympic sales goal is
    $9M, but they declined to say how much they were spending, only
    that they envision the programs as a "profitable venture."  The
    paper is negotiating with several Olympic sponsors, but says
    companies that are not Olympic sponsors will also be allowed to
    advertise.  In addition to the supplements, the paper will also
    sell sponsorships of its Olympic site on the Web (Brockinton &
    Reynolds, INSIDE MEDIA, 11/29 issue).

    Print | Tags: Olympics

         Sources at the Nagano Winter Games Organizing Committee say
    the NAOC plans to ask the IOC for authority to launch an
    "official supplier" program in order to attract less wealthy
    sponsors in Japan, according to KYODO NEWS.  The new program
    would offer limited rights to domestic companies who want to
    associate their products and services with the '98 Games for a
    one-time fee of under 1 billion yen.  This is about half of what
    is paid under the "Golden Sponsor" program which so far has only
    six Japanese participants -- Mizuno, Hichijuni Bank, Hattori
    Seiko, Kirin Brewery, NTT and KDD.  NAOC sources say a Japanese
    automaker will sign as the 7th company, but organizers doubt they
    can meet their ten-company goal.  NAOC has so far secured half of
    the projected 32 billion yen in marketing revenue (KYODO NEWS,
         MORE NAGANO NEWS:  Nagano organizers received "top grades"
    from the IOC on facilities planned for '98.  The IOC also
    ratified a decision to add snowboarding as an official event

    Print | Tags: IOC, Olympics

         Under its role as "official packaged meat" of the '96 Games,
    Sara Lee has plans for a "multi-layered promotional blitz" for
    the Games and a commercial starring Michael Jordan and Olympic
    mascot Izzy (BRANDWEEK, 12/4)....The IOC will likely approve any
    alternative ACOG plan for releasing white doves following the
    lighting of the Olympic caldron.  After a mishap in Seoul where
    pigeons were incinerated in the Olympic flame, animal rights
    activists have convinced ACOG officials to use lasers, animation,
    or white, dovelike ballons (ATLANTA CONSTITUTION,
    12/4)....Motorola yesterday announced it will be a worldwide
    sponsor of the '96 Atlanta Paralympic Games (Motorola)....In
    Boston, John Powers notes it is unlikely Beijing will bid on the
    2004 Games after being passed over for 2000 (BOSTON GLOBE,
    12/3)....Wachovia and First Union banks will issue Visa smart
    cards for use during the Games, even though NationsBank is the
    official bank of the '96 games.  Visa's Olympic sponsorship makes
    the program possible (ATLANTA CONSTITUTION, 12/5).

    Print | Tags: Bank of America, IOC, Motorola, Olympics, Sara Lee, Visa
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