For the '96 Games, the Atlanta Journal-Constitution is
offering an "imposing" array of sponsorship programs, according
to INSIDE MEDIA.  There will be nine packages aimed at national
advertisers and another nine for retail clients -- ranging in
price from $10,000 to $3M and tailored to meet advertisers'
needs.  Plans include publishing a separate Olympic daily from
July 8-August 6, several Sunday supplements, an Olympic weekly, a
16-page tabloid published throughout the Games, and an extra
daily edition.  Paper officials say their Olympic sales goal is
$9M, but they declined to say how much they were spending, only
that they envision the programs as a "profitable venture."  The
paper is negotiating with several Olympic sponsors, but says
companies that are not Olympic sponsors will also be allowed to
advertise.  In addition to the supplements, the paper will also
sell sponsorships of its Olympic site on the Web (Brockinton &
Reynolds, INSIDE MEDIA, 11/29 issue).

     Sources at the Nagano Winter Games Organizing Committee say
the NAOC plans to ask the IOC for authority to launch an
"official supplier" program in order to attract less wealthy
sponsors in Japan, according to KYODO NEWS.  The new program
would offer limited rights to domestic companies who want to
associate their products and services with the '98 Games for a
one-time fee of under 1 billion yen.  This is about half of what
is paid under the "Golden Sponsor" program which so far has only
six Japanese participants -- Mizuno, Hichijuni Bank, Hattori
Seiko, Kirin Brewery, NTT and KDD.  NAOC sources say a Japanese
automaker will sign as the 7th company, but organizers doubt they
can meet their ten-company goal.  NAOC has so far secured half of
the projected 32 billion yen in marketing revenue (KYODO NEWS,
12/4).
     MORE NAGANO NEWS:  Nagano organizers received "top grades"
from the IOC on facilities planned for '98.  The IOC also
ratified a decision to add snowboarding as an official event
(KYODO NEWS SERVICE, 12/5).

     Under its role as "official packaged meat" of the '96 Games,
Sara Lee has plans for a "multi-layered promotional blitz" for
the Games and a commercial starring Michael Jordan and Olympic
mascot Izzy (BRANDWEEK, 12/4)....The IOC will likely approve any
alternative ACOG plan for releasing white doves following the
lighting of the Olympic caldron.  After a mishap in Seoul where
pigeons were incinerated in the Olympic flame, animal rights
activists have convinced ACOG officials to use lasers, animation,
or white, dovelike ballons (ATLANTA CONSTITUTION,
12/4)....Motorola yesterday announced it will be a worldwide
sponsor of the '96 Atlanta Paralympic Games (Motorola)....In
Boston, John Powers notes it is unlikely Beijing will bid on the
2004 Games after being passed over for 2000 (BOSTON GLOBE,
12/3)....Wachovia and First Union banks will issue Visa smart
cards for use during the Games, even though NationsBank is the
official bank of the '96 games.  Visa's Olympic sponsorship makes
the program possible (ATLANTA CONSTITUTION, 12/5).