Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation
EBERSOL ENJOYS SOME HOLIDAY CHEER FROM PRINT MEDIA
Published December 22, 1995
NBC Sports President Dick Ebersol is featured in the current issue of SPORTS ILLUSTRATED as the man who led NBC to the "richest, boldest, riskiest rights acquisition" in TV history by securing Olympic rights through 2008. Sally Jenkins writes the "implications for the other networks are potentially devastating from a programming standpoint because Ebersol has now all but cornered the market on premier sports events." Ebersol's "colleagues and competitors have learned that beneath the casual attire and attitude is a thoroughly rapacious businessman," as he has a "habit of likening negotiations to love affairs, and his blockbuster Olympic deals owe much to the strength of his personal charm." As for the other networks, Jenkins writes, "When you've been hit by a surprise attack at dawn, it's your own fault if you haven't posted a lookout." NBC's competitors are having a "hard time explaining how they could have been caught flat-footed" after NBC's Olympic deal in August (SI, 12/25 issue).