McIlroy Signs $100M Extension With Nike LeBron Not Worried About Nike Q3 Results Nike Posts Solid Q3 Amid Adidas Resurgence Nike Remains Top Provider For Tourney Teams Michigan Gets Regular Jordan Jerseys Back UNC Football's Move To Jordan Could Pay Off Adidas CEO To Keep Investing Heavily In U.S. UNC Football Moving To Jordan Brand Rob Stone Calls Out Krafts Over Revolution Nike Uses Davis For ASG Weekend "Equality" Ads
Upcoming Conferences and Events
May 31 - Jun 1
SBD/22/Sponsorships Advertising Marketing
THE REVOLUTION DID NOT BEGIN WITH ANY RESEARCH BY NIKE?
Published December 22, 1995
In this morning's N.Y. DAILY NEWS, TV critic David Bianculli bashes Nike's "Revolution" spots featuring young stars Jason Kidd and Kevin Garnett. Bianculli notes that the ads are based on poet Gil Scott-Heron's work of the early seventies, and that the poem "The Revolution Will Not Be Televised" was so "anti- commercial." Bianculli calls the poem an "early example" of "rap poetry." Bianculli: "Next to having a Nike ad where a Martin Luther King Jr. look-alike says, 'I have a dream ... Just do it!' I can't imagine an ad campaign more potentially offensive to one of Nike's best customer blocs" (N.Y. DAILY NEWS, 12/22).