SBD/22/Sponsorships Advertising Marketing

THE REVOLUTION DID NOT BEGIN WITH ANY RESEARCH BY NIKE?

     In this morning's N.Y. DAILY NEWS, TV critic David Bianculli
bashes Nike's "Revolution" spots featuring young stars Jason Kidd
and Kevin Garnett.  Bianculli notes that the ads are based on
poet Gil Scott-Heron's work of the early seventies, and that the
poem "The Revolution Will Not Be Televised" was so "anti-
commercial."  Bianculli calls the poem an "early example" of "rap
poetry."  Bianculli:  "Next to having a Nike ad where a Martin
Luther King Jr. look-alike says, 'I have a dream ... Just do it!'
I can't imagine an ad campaign more potentially offensive to one
of Nike's best customer blocs" (N.Y. DAILY NEWS, 12/22).
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Related Topics:

New England Revolution, Nike

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