TWC Could Seek Record Fee For Dodgers RSN D-Backs' Payroll Could Reach $100M TWC Expanding Syracuse Univ. Programming TWC To Sponsor Earnhardt's No. 88 Car CBS Ad Uses Football To Pressure TWC U.S. Senators Urge CBS, TWC To Reach Deal TWC-CBS Dispute Hurts Local Ratings Time Warner's Q2 TV Revenues Rise TWC Blackout Of CBS Channels Continues D'Backs' Derrick Hall Profiled
SBD/22/Sponsorships Advertising Marketing
Published December 22, 1995
Miller Brewing and Fox will present holiday greetings from U.S. military personnel stationed in Europe during football broadcasts this weekend (Fox)....The CBA and Wilson have signed a four year marketing partnership making Wilson the official producer of CBA game and practice uniforms (CBA)....VSI Acquisition II Corp. has completed its management-led acquisition of Volume Services from Flagstar Companies, Inc. (Volume Services)....In a profile of Dial Corp. in this morning's N.Y. TIMES, Diana Henriques notes CEO/Chair John Teets' purchase of a piece of the Diamondbacks is an example of Teets failing to "practice what he preaches" about using company assets (N.Y. TIMES, 12/22). ....Quaker Oats will take a $40M charge for the current period for a restructuring of their "sagging" Snapple brand, which lost $55M in '95. The restructuring will also halt sales of Gatorade in N. Europe ("Moneyline," CNN, 12/21).