SBD/22/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Miller Brewing and Fox will present holiday greetings from
U.S. military personnel stationed in Europe during football
broadcasts this weekend (Fox)....The CBA and Wilson have signed a
four year marketing partnership making Wilson the official
producer of CBA game and practice uniforms (CBA)....VSI
Acquisition II Corp. has completed its management-led acquisition
of Volume Services from Flagstar Companies, Inc. (Volume
Services)....In a profile of Dial Corp. in this morning's N.Y.
TIMES, Diana Henriques notes CEO/Chair John Teets' purchase of a
piece of the Diamondbacks is an example of Teets failing to
"practice what he preaches" about using company assets (N.Y.
TIMES, 12/22). ....Quaker Oats will take a $40M charge for the
current period for a restructuring of their "sagging" Snapple
brand, which lost $55M in '95.  The restructuring will also halt
sales of Gatorade in N. Europe ("Moneyline," CNN, 12/21).
Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug