SBD/22/Sponsorships Advertising Marketing

A KINDER, GENTLER GENERAL? KNIGHT TO PUSH NUTRASWEET

     NutraSweet will use Indiana coach Bobby Knight to promote
its product. The Ogilvy & Mather spots premiere this weekend
(George Lazarus, CHICAGO TRIBUNE, 12/22).  In the spot, which is
themed "NutraSweet, For your sweeter side," Knight kicks back on
the bleachers, watching his team miss shots and "fumble through
practice," and then calls a timeout, telling his players to
"enjoy the sweet things in life.  Picnics, puppies" (USA TODAY,
12/22).
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