Manchester United Lands Richest Kit Deal Ever Lions Owner William Clay Ford Passes Away Sights & Sounds From SXSW FiveThirtyEight Website To Launch March 17 ESPN To Air Series On U.S.' Prep For World Cup Cowboys Mount Huge AT&T Letters On Stadium Concussion-In-Sports Doc Makes U.S. Debut Stars Attend UNC-Duke Game Briefs Ganassi Salutes Target For 25-Year Relationship
Upcoming Conferences and Events
SBD/22/Sponsorships Advertising Marketing
A KINDER, GENTLER GENERAL? KNIGHT TO PUSH NUTRASWEET
Published December 22, 1995
NutraSweet will use Indiana coach Bobby Knight to promote its product. The Ogilvy & Mather spots premiere this weekend (George Lazarus, CHICAGO TRIBUNE, 12/22). In the spot, which is themed "NutraSweet, For your sweeter side," Knight kicks back on the bleachers, watching his team miss shots and "fumble through practice," and then calls a timeout, telling his players to "enjoy the sweet things in life. Picnics, puppies" (USA TODAY, 12/22).