SBD/22/Sponsorships Advertising Marketing
A KINDER, GENTLER GENERAL? KNIGHT TO PUSH NUTRASWEET
Published December 22, 1995
NutraSweet will use Indiana coach Bobby Knight to promote its product. The Ogilvy & Mather spots premiere this weekend (George Lazarus, CHICAGO TRIBUNE, 12/22). In the spot, which is themed "NutraSweet, For your sweeter side," Knight kicks back on the bleachers, watching his team miss shots and "fumble through practice," and then calls a timeout, telling his players to "enjoy the sweet things in life. Picnics, puppies" (USA TODAY, 12/22).