SBD/22/Sponsorships Advertising Marketing

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  • A GOOD DREAM FOR PARENTS, A BAD DREAM FOR TRENDY TEENS

         In a front page piece in this morning's PHILADELPHIA
    INQUIRER, Michael Sokolove and Nita Lelyveld report teens "aren't
    buying" into the notion that Hakeem Olajuwon's new sneakers,
    priced at $34.99, are cool.  The shoes, which sell at Payless and
    other discount outlets, are not on sale at larger retailers such
    as Foot Locker and Just for Feet.  Even Larry Green, Marketing
    Dir of Mercury International, which produces the "Dream" sneaker
    for Spalding, admits the "urban teenage market will be the
    toughest sell for Spalding."  But James Jones, a manager at an
    area Payless store, notes that the Hakeem Spalding models are
    well made.  Jones:  "I guarantee you, if they put this same setup
    in Foot Locker and charged a lot more for the shoe, they would
    buy it" (PHILADELPHIA INQUIRER, 12/22).
    

    Print | Tags: Foot Locker/Venator Group, Russell Athletic
  • A KINDER, GENTLER GENERAL? KNIGHT TO PUSH NUTRASWEET

         NutraSweet will use Indiana coach Bobby Knight to promote
    its product. The Ogilvy & Mather spots premiere this weekend
    (George Lazarus, CHICAGO TRIBUNE, 12/22).  In the spot, which is
    themed "NutraSweet, For your sweeter side," Knight kicks back on
    the bleachers, watching his team miss shots and "fumble through
    practice," and then calls a timeout, telling his players to
    "enjoy the sweet things in life.  Picnics, puppies" (USA TODAY,
    12/22).
    

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  • ATTENTION EGYPT: IT'S THE GREATEST CHICKEN OF ALL TIME!

         Baltimore-based Muhammad Ali Rotisserie Chicken Inc. has
    signed a contract to open two restaurants in Egypt next year,
    with the first opening in Cairo next June.  The company also
    announced it has agreed to open eight more restaurants in Egypt
    over the next ten years with eyes also on South Africa, Malaysia,
    Singapore and Saudi Arabia.  The first Muhammad Ali Rotisserie
    Chicken restaurant opened last year in Silver Spring, MD.  The
    company, which features a symbol with a bird and a bee, boasts
    the slogan "The Colonel won't know what hit him" (Baltimore SUN,
    12/22).
    

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  • IT'S ALRIGHT, IT'S OK, YOU'RE GOING TO BUY OUR STUFF SOMEDAY

         Sprouting from Northwestern's unlikely rags-to-riches story
    this season are several examples of increased interest in
    Northwestern licensed merchandise.  Sports Illustrated is
    "scrambling" to add NU items to its Insider Authentics catalog.
    Bob O'Keefe, SI Dir of Consumer Marketing Development, said the
    catalog carries only 25 schools, and for '95, "Northwestern
    wasn't even a consideration."  But he notes, "We've already added
    them for '96."  Reebok, which provides the program with shoes, is
    saluting their season with a spot featuring coach Gary Barnett
    and members of the '48 team, the last NU team to appear in a bowl
    game.  Barnett will also do two radio spots for Burger King.
    Other NU items hitting the shelves: pasta shaped in the NU logo;
    and caps and sweaters for dogs and cats (Stuart Elliott, N.Y.
    TIMES, 12/22).  In the current SI, the program's turnaround is
    profiled.  Barnett in part credits adding black to the team's
    uniforms for attracting some players.  DB Hudhaifa Ismaeli: "The
    number 1 reason I came here was academics.  The second was the
    uniforms" (SI, 12/25-1/1).
    

    Print | Tags: Burger King, Reebok, Sports Illustrated, Time Warner
  • MARKETPLACE ROUND-UP

         Miller Brewing and Fox will present holiday greetings from
    U.S. military personnel stationed in Europe during football
    broadcasts this weekend (Fox)....The CBA and Wilson have signed a
    four year marketing partnership making Wilson the official
    producer of CBA game and practice uniforms (CBA)....VSI
    Acquisition II Corp. has completed its management-led acquisition
    of Volume Services from Flagstar Companies, Inc. (Volume
    Services)....In a profile of Dial Corp. in this morning's N.Y.
    TIMES, Diana Henriques notes CEO/Chair John Teets' purchase of a
    piece of the Diamondbacks is an example of Teets failing to
    "practice what he preaches" about using company assets (N.Y.
    TIMES, 12/22). ....Quaker Oats will take a $40M charge for the
    current period for a restructuring of their "sagging" Snapple
    brand, which lost $55M in '95.  The restructuring will also halt
    sales of Gatorade in N. Europe ("Moneyline," CNN, 12/21).
    

    Print | Tags: Arizona Diamondbacks, News Corp./Fox, Time Warner, Wilson Sporting Goods
  • THE REVOLUTION DID NOT BEGIN WITH ANY RESEARCH BY NIKE?

         In this morning's N.Y. DAILY NEWS, TV critic David Bianculli
    bashes Nike's "Revolution" spots featuring young stars Jason Kidd
    and Kevin Garnett.  Bianculli notes that the ads are based on
    poet Gil Scott-Heron's work of the early seventies, and that the
    poem "The Revolution Will Not Be Televised" was so "anti-
    commercial."  Bianculli calls the poem an "early example" of "rap
    poetry."  Bianculli:  "Next to having a Nike ad where a Martin
    Luther King Jr. look-alike says, 'I have a dream ... Just do it!'
    I can't imagine an ad campaign more potentially offensive to one
    of Nike's best customer blocs" (N.Y. DAILY NEWS, 12/22).
    

    Print | Tags: New England Revolution, Nike
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