BOWL DATE TITLE SPONSOR PAY/TEAM LOCATION
Las Vegas Dec. 14 L.V. Visitors Auth. $175K Silver Bowl
Aloha Dec. 25 Chrysler/Jeep Eagle 750K Aloha Stadium
Copper Dec. 27 Weiser Lock 750K Arizona Stadium
Alamo Dec. 28 Builders Square 1M Alamodome
Independ. Dec. 29 Poulan/Weed Eater 750K Shreveport, LA
Holiday Dec. 29 Plymouth 1.7M Jack Murphy
Sun Dec. 29 -- 900K Sun Bowl
Carquest Dec. 30 Carquest Auto Parts 1M Joe Robbie
Liberty Dec. 30 St. Jude's Hospital 750K Liberty Bowl
Peach Dec. 31 -- 1M Georgia Dome
Sugar Dec. 31 NOKIA Cellular 8.3M Superdome
Citrus Jan. 1 CompUSA/FL Citrus 3M Citrus Bowl
Cotton Jan. 1 -- 2.5M Cotton Bowl
Orange Jan. 1 Federal Express 8.3M Orange Bowl
Outback Jan. 1 Outback Steakhouse 2M Tampa Stadium
Rose Jan. 1 -- 8.2M Rose Bowl
Fiesta Jan. 1 Tostitos/Frito Lay 8.6M Sun Devil Stad.
Gator Jan. 1 Toyota 1.3M Gator Bowl
LOOK, UP IN THE SKY! The Orange, Outback, Rose, Fiesta and
Copper are currently scheduled to have a blimp. Goodyear will be
at the Orange, Fiesta, and Rose; Blockbuster will be at the
Outback; and the Met Life Snoopy Airship will be at the Copper.
According to ABC Sports Producer Jim Ressler, whether or not a
game has a blimp depends on availability of ad time. In many
cases it is a last second decision. Mickey Wittman, Manager of
Airship Programs at Goodyear, says high-profile events such as
the Rose and Super Bowl, have agreements done up to a year in
advance. Goodyear will be in Phoenix in January for Super Bowl
XXX (THE DAILY).
