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THE SPORTS BUSINESS DAILY'S COLLEGE BOWL ROUNDUP
Published December 22, 1995
BOWL DATE TITLE SPONSOR PAY/TEAM LOCATION Las Vegas Dec. 14 L.V. Visitors Auth. $175K Silver Bowl Aloha Dec. 25 Chrysler/Jeep Eagle 750K Aloha Stadium Copper Dec. 27 Weiser Lock 750K Arizona Stadium Alamo Dec. 28 Builders Square 1M Alamodome Independ. Dec. 29 Poulan/Weed Eater 750K Shreveport, LA Holiday Dec. 29 Plymouth 1.7M Jack Murphy Sun Dec. 29 -- 900K Sun Bowl Carquest Dec. 30 Carquest Auto Parts 1M Joe Robbie Liberty Dec. 30 St. Jude's Hospital 750K Liberty Bowl Peach Dec. 31 -- 1M Georgia Dome Sugar Dec. 31 NOKIA Cellular 8.3M Superdome Citrus Jan. 1 CompUSA/FL Citrus 3M Citrus Bowl Cotton Jan. 1 -- 2.5M Cotton Bowl Orange Jan. 1 Federal Express 8.3M Orange Bowl Outback Jan. 1 Outback Steakhouse 2M Tampa Stadium Rose Jan. 1 -- 8.2M Rose Bowl Fiesta Jan. 1 Tostitos/Frito Lay 8.6M Sun Devil Stad. Gator Jan. 1 Toyota 1.3M Gator Bowl LOOK, UP IN THE SKY! The Orange, Outback, Rose, Fiesta and Copper are currently scheduled to have a blimp. Goodyear will be at the Orange, Fiesta, and Rose; Blockbuster will be at the Outback; and the Met Life Snoopy Airship will be at the Copper. According to ABC Sports Producer Jim Ressler, whether or not a game has a blimp depends on availability of ad time. In many cases it is a last second decision. Mickey Wittman, Manager of Airship Programs at Goodyear, says high-profile events such as the Rose and Super Bowl, have agreements done up to a year in advance. Goodyear will be in Phoenix in January for Super Bowl XXX (THE DAILY).