THE SPORTS BUSINESS DAILY'S COLLEGE BOWL ROUNDUP

BOWL      DATE      TITLE SPONSOR       PAY/TEAM  LOCATION
Las Vegas Dec. 14   L.V. Visitors Auth. $175K     Silver Bowl
Aloha     Dec. 25   Chrysler/Jeep Eagle  750K     Aloha Stadium
Copper    Dec. 27   Weiser Lock          750K     Arizona Stadium
Alamo     Dec. 28   Builders Square       1M      Alamodome
Independ. Dec. 29   Poulan/Weed Eater    750K     Shreveport, LA
Holiday   Dec. 29   Plymouth             1.7M     Jack Murphy
Sun       Dec. 29           --           900K     Sun Bowl
Carquest  Dec. 30   Carquest Auto Parts   1M      Joe Robbie
Liberty   Dec. 30   St. Jude's Hospital  750K     Liberty Bowl
Peach     Dec. 31           --            1M      Georgia Dome
Sugar     Dec. 31   NOKIA Cellular       8.3M     Superdome
Citrus    Jan. 1    CompUSA/FL Citrus     3M      Citrus Bowl
Cotton    Jan. 1            --           2.5M     Cotton Bowl
Orange    Jan. 1    Federal Express      8.3M     Orange Bowl
Outback   Jan. 1    Outback Steakhouse    2M      Tampa Stadium
Rose      Jan. 1            --           8.2M     Rose Bowl
Fiesta    Jan. 1    Tostitos/Frito Lay   8.6M     Sun Devil Stad.
Gator     Jan. 1    Toyota               1.3M     Gator Bowl
     LOOK, UP IN THE SKY!  The Orange, Outback, Rose, Fiesta and
Copper are currently scheduled to have a blimp.  Goodyear will be
at the Orange, Fiesta, and Rose; Blockbuster will be at the
Outback; and the Met Life Snoopy Airship will be at the Copper.
According to ABC Sports Producer Jim Ressler, whether or not a
game has a blimp depends on availability of ad time.  In many
cases it is a last second decision.  Mickey Wittman, Manager of
Airship Programs at Goodyear, says high-profile events such as
the Rose and Super Bowl, have agreements done up to a year in
advance.  Goodyear will be in Phoenix in January for Super Bowl
XXX (THE DAILY).