Appeal Of College Fishing Teams Grow Michigan Agrees To Cut Student Ticket Prices NLRB's Northwestern Ruling Coming Soon UTSA Embraces Hispanic Marketing For Football USC Generates $100M In Revenue For First Time Bilas, Sehorn Disagree On Compensation Mike Slive To Retire In '15 Sankey Seen As Favorite To Replace Slive "OTL" Examines College Alcohol Sales Rutgers Used Private Funds For Flood Extension
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THE SPORTS BUSINESS DAILY'S COLLEGE BOWL ROUNDUP
Published December 22, 1995
BOWL DATE TITLE SPONSOR PAY/TEAM LOCATION Las Vegas Dec. 14 L.V. Visitors Auth. $175K Silver Bowl Aloha Dec. 25 Chrysler/Jeep Eagle 750K Aloha Stadium Copper Dec. 27 Weiser Lock 750K Arizona Stadium Alamo Dec. 28 Builders Square 1M Alamodome Independ. Dec. 29 Poulan/Weed Eater 750K Shreveport, LA Holiday Dec. 29 Plymouth 1.7M Jack Murphy Sun Dec. 29 -- 900K Sun Bowl Carquest Dec. 30 Carquest Auto Parts 1M Joe Robbie Liberty Dec. 30 St. Jude's Hospital 750K Liberty Bowl Peach Dec. 31 -- 1M Georgia Dome Sugar Dec. 31 NOKIA Cellular 8.3M Superdome Citrus Jan. 1 CompUSA/FL Citrus 3M Citrus Bowl Cotton Jan. 1 -- 2.5M Cotton Bowl Orange Jan. 1 Federal Express 8.3M Orange Bowl Outback Jan. 1 Outback Steakhouse 2M Tampa Stadium Rose Jan. 1 -- 8.2M Rose Bowl Fiesta Jan. 1 Tostitos/Frito Lay 8.6M Sun Devil Stad. Gator Jan. 1 Toyota 1.3M Gator Bowl LOOK, UP IN THE SKY! The Orange, Outback, Rose, Fiesta and Copper are currently scheduled to have a blimp. Goodyear will be at the Orange, Fiesta, and Rose; Blockbuster will be at the Outback; and the Met Life Snoopy Airship will be at the Copper. According to ABC Sports Producer Jim Ressler, whether or not a game has a blimp depends on availability of ad time. In many cases it is a last second decision. Mickey Wittman, Manager of Airship Programs at Goodyear, says high-profile events such as the Rose and Super Bowl, have agreements done up to a year in advance. Goodyear will be in Phoenix in January for Super Bowl XXX (THE DAILY).