SBD/20/Sports Industrialists

NAMES IN THE NEWS

     KAREN BALDWIN, actress, writer and wife to Penguins Owner
HAROLD BALDWIN, said she had always wanted to make a movie with
hockey as "a backdrop" before coming up with the story to "Sudden
Death" -- which opens this Friday.  Ms. Baldwin is currently
working on a book with former Kings Owner BRUCE MCNALL (Helene
Elliot, L.A. TIMES, 12/20)....JOE MONTANA has signed a deal with
Henry Holt & Co. to publish "Joe Montana on the Art and Magic of
Quarterbacking," to be released sometime in '96 (USA TODAY,
12/20)....USA TODAY's "Ins and Outs" of '95 -- IN: Adidas, OUT:
Nike.  IN: NBC, OUT: Fox.  IN: TED TURNER, OUT: GERALD LEVIN.
IN: Aging rock stars as ad icons, OUT: Aging jocks as ad icons
(USA TODAY, 12/20)....Among PEOPLE's "25 Most Intriguing People":
CAL RIPKEN, MONICA SELES, and TURNER (PEOPLE, 12/25-1/1).
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