SBD/20/Sponsorships Advertising Marketing

IT'S NO LARK FOR ADIDAS: TARK'S BOYS DON'T LIKE THE SHOES

     Three of the five starters on Fresno State's basketball team
are not wearing Adidas -- the brand coach Jerry Tarkanian is paid
$100,000 annually to have his team wear. According to Adrian
Wojnarowski of MCCLATCHY NEWS, the players, who wore Nike and
Converse shoes during an ESPN telecast Saturday, complain the
Adidas models sent hurt their feet.  Adidas officials declined
comment, but have told Tarkanian they are not paying him to have
his team show off the Nike brand.  Fresno State center Rahsaan
Smith, to Tarkanian:  "Hey coach, the shoes are no good."
Tarkanian: "Yeah, but the money is good" (MCCLATCHY NEWS, 12/20).
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