SBD/20/Sponsorships Advertising Marketing

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  • DUNLOP SLAZENGER SOLD FOR $462M

         Sporting goods manufacturer Dunlop Slazenger is being sold
    to a management buy-out team by owner BTR for more than $462M,
    according to this morning's FINANCIAL TIMES.  David Wighton
    reports the deal had been expected for some time, as the company
    "sat oddly with BTR's policy of focusing on core manufacturing
    businesses."  Dunlop Slazenger, still recovering from the
    recession and "the downturn in the German tennis market," has
    been criticized for failing to "exploit the strength of its brand
    name."  Dunlop Slazenger, the self-proclaimed No. 1 tennis ball
    maker, owns Maxfli and has Puma's UK distribution rights
    (FINANCIAL TIMES, 12/20).
    

    Print | Tags: Puma
  • IT'S NO LARK FOR ADIDAS: TARK'S BOYS DON'T LIKE THE SHOES

         Three of the five starters on Fresno State's basketball team
    are not wearing Adidas -- the brand coach Jerry Tarkanian is paid
    $100,000 annually to have his team wear. According to Adrian
    Wojnarowski of MCCLATCHY NEWS, the players, who wore Nike and
    Converse shoes during an ESPN telecast Saturday, complain the
    Adidas models sent hurt their feet.  Adidas officials declined
    comment, but have told Tarkanian they are not paying him to have
    his team show off the Nike brand.  Fresno State center Rahsaan
    Smith, to Tarkanian:  "Hey coach, the shoes are no good."
    Tarkanian: "Yeah, but the money is good" (MCCLATCHY NEWS, 12/20).
    

    Print | Tags: Converse, ESPN, Nike, Walt Disney, Washington Nationals
  • MARKETPLACE ROUND-UP

         Six Phoenix-area manufacturers will add southwestern themes
    to Super Bowl apparel and novelties -- including Bola Bola of
    Scottsdale, which will produce Super Bowl XXX bolo ties
    (NFL)....Indians closer Jose Mesa has secured regional deals with
    Wheaties, Continental Airlines, Starter, Rawlings and Shirt
    Explosion (ProServ)....The L.A. Sports Council is bidding to host
    the '99 World Gymnastic Championships.  The bid was submitted
    jointly by the Council, Arrowhead Pond at Anaheim and the Orange
    County Visitor and Convention bureau (L.A. Sports
    Council)....Alan Bratton, a member of Oklahoma State's '95 NCAA
    Championship golf team, has signed with IMG (GOLFWEEK, 12/16
    issue)....Former prizefighter Jake LaMotta and son his Joe have
    introduced LaMotta's Tomatta Sauce in a few New York stores and
    by mail order (USA TODAY, 12/20).
    

    Print | Tags: Cleveland Indians, Continental Airlines, IMG, NCAA, NFL, Wheaties
  • NIKE EARNINGS UP 38 PERCENT; STOCK REACHES RECORD HIGH

         The Nike "juggernaut has powered its way to another strong
    quarter," writes Jeff Manning in the Portland OREGONIAN, as the
    company "enjoyed strong sales nearly across the board."  Nike
    earned $118.2M in the quarter ended November 30, as revenue also
    rose an "impressive" 37%. Earnings were up 38%, with apparel
    showing "particular strength."  Apparel earnings grew 100%
    domestically to $374M, up from $230M in the same period last
    year.  Nike Chair & CEO Phil Knight "casually predicted" they
    will surpass sports apparel leader Russell Athletic in U.S. sales
    "in the next 18 months."  In domestic footwear, Nike reported
    sales of basketball shoes up 12%, men's running shoes up 53%,
    women's fitness up 28% and outdoor up 27%.
         NOW THE BAD NEWS?  Manning reports "some less rosy news" for
    Nike is its outdoor division, which is unlikely to show
    substantial growth in '96, as the outdoor sandal market -- a
    major part of Nike's outdoor business -- is seen as  "saturated."
    Also, Canstar, the Nike-owned skate and hockey equipment maker,
    experienced only a 5% growth year-to-year, "well below
    expectation," as analysts notes other manufacturers have flooded
    the market with in-line skates, pushing prices down (OREGONIAN,
    12/19).  Shares rose to a record after the reports, jumping $2 to
    $64.  Nike shares are now up more than 70% this year (USA TODAY,
    12/20).
    

    Print | Tags: Nike
  • RAPTORS HOPE MEDIA COACH WILL ENDEAR THEM TO FANS, SPONSORS

         The Raptors have hired "media coach" Andrea Kirby to assist
    their players with handling reporters with the hope that the move
    will "improve their chances of seizing a spot in Canada's
    marketplace," according to this morning's Toronto GLOBE & MAIL.
    Kirby's tutelage of the Raptors has been "so far, so good," as
    the team has "emerged as young darlings."  Kirby notes for a
    player such as rookie Damon Stoudamire, a good relationship with
    media can help with endorsement offers -- as those opportunities
    "come far more frequently for athletes when company executives
    see them on TV, grinning and looking amiable" (GLOBE & MAIL,
    12/20).
    

    Print | Tags: Maple Leaf Sports and Entertainment, Toronto Raptors
  • RETRO-1993: MCDONALD'S TO AIR JURASSIC-LIKE SUPER BOWL ADS?

         Insiders at Leo Burnett Co. tell the CHICAGO TRIBUNE that
    the agency is working on two spots for McDonald's to air during
    Super Bowl XXX.  George Lazarus reports one spot will involve
    "dancing dinosaur bones" in a takeoff on "Jurassic Park."  The
    other is reportedly about a "naughty girl" at Christmastime
    rewarded in the New Year by being taken to McDonald's" (CHICAGO
    TRIBUNE, 12/19).
    

    Print | Tags: McDonalds
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