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COLLEGE BOWL ROUNDUP: WOULD THE ROSE SMELL AS SWEET ...
Published December 20, 1995
Even though the Rose Bowl has had continued success in terms of attendance and TV ratings, officials are exploring other revenue-generating options, according to the CHICAGO TRIBUNE. Ticket prices have nearly doubled recently from $48 to $75, and PAC-10 Commissioner Tom Hansen said the bowl, the only major without a corporate sponsor, is exploring the sale of limited sponsorships. Sponsors would be featured on TV and bowl-related publicity. Big Ten ADs have been discussing a revision of their Rose Bowl agreement to make the conference champion available to the bowl alliance if ranked No. 1 or 2, or to add the Rose to the alliance rotation (Andrew Bagnato, CHICAGO TRIBUNE, 12/20). CASH CRUNCH: In Colorado, Ralph Routon writes that most bowls "are hurting." Overextended by team payouts, some cannot fill stadiums with local fans due to spiraling ticket prices and most have already sold out to corporate sponsors. If lower- profile bowls want to survive, Routon writes, they must convince the NCAA to help cut payouts, lower ticket prices, and lessen demands on teams and traveling fans (Colorado Springs GAZETTE- TELEGRAPH, 12/10).