Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Even though the Rose Bowl has had continued success in terms of attendance and TV ratings, officials are exploring other revenue-generating options, according to the CHICAGO TRIBUNE. Ticket prices have nearly doubled recently from $48 to $75, and PAC-10 Commissioner Tom Hansen said the bowl, the only major without a corporate sponsor, is exploring the sale of limited sponsorships. Sponsors would be featured on TV and bowl-related publicity. Big Ten ADs have been discussing a revision of their Rose Bowl agreement to make the conference champion available to the bowl alliance if ranked No. 1 or 2, or to add the Rose to the alliance rotation (Andrew Bagnato, CHICAGO TRIBUNE, 12/20). CASH CRUNCH: In Colorado, Ralph Routon writes that most bowls "are hurting." Overextended by team payouts, some cannot fill stadiums with local fans due to spiraling ticket prices and most have already sold out to corporate sponsors. If lower- profile bowls want to survive, Routon writes, they must convince the NCAA to help cut payouts, lower ticket prices, and lessen demands on teams and traveling fans (Colorado Springs GAZETTE- TELEGRAPH, 12/10).
James Madison basketball coach Lefty Driesell has filed a lawsuit for more than $430,000 against Converse for cancelling his promotional contract, according to the HARRISONBURG NEWS- RECORD. Converse voided a three-year deal Driesell and Apex One had signed last year, after the Converse bought Apex and learned Driesell had a separate shoe arrangement with Reebok. Under terms of the Apex contract, the JMU hoops squad was to be provided with uniforms and "related apparel," while Driesell was promised promotional payments and bonuses "triggered by the [Dukes] appearance in post-season tournaments or on national ranking lists." The lawsuit also alleges other coaches including Villanova's Steve Lappas, GW's Mike Jarvis, and Oliver Purnell of Dayton had duel contract situations similar to Driesell (Richard Prior, HARRISONBURG NEWS-RECORD, 12/19).