SBD/20/Collegiate Sports

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  • COLLEGE BOWL ROUNDUP: WOULD THE ROSE SMELL AS SWEET ...

         Even though the Rose Bowl has had continued success in terms
    of attendance and TV ratings, officials are exploring other
    revenue-generating options, according to the CHICAGO TRIBUNE.
    Ticket prices have nearly doubled recently from $48 to $75, and
    PAC-10 Commissioner Tom Hansen said the bowl, the only major
    without a corporate sponsor, is exploring the sale of limited
    sponsorships.  Sponsors would be featured on TV and bowl-related
    publicity.  Big Ten ADs have been discussing a revision of their
    Rose Bowl agreement to make the conference champion available to
    the bowl alliance if ranked No. 1 or 2, or to add the Rose to the
    alliance rotation (Andrew Bagnato, CHICAGO TRIBUNE, 12/20).
         CASH CRUNCH:  In Colorado, Ralph Routon writes that most
    bowls "are hurting."  Overextended by team payouts, some cannot
    fill stadiums with local fans due to spiraling ticket prices and
    most have already sold out to corporate sponsors.  If lower-
    profile bowls want to survive, Routon writes, they must convince
    the NCAA to help cut payouts, lower ticket prices, and lessen
    demands on teams and traveling fans (Colorado Springs GAZETTE-
    TELEGRAPH, 12/10).
    

    Print | Tags: Colleges, NCAA
  • LEFTY TAKES CONVERSE TO COURT

         James Madison basketball coach Lefty Driesell has filed a
    lawsuit for more than $430,000 against Converse for cancelling
    his promotional contract, according to the HARRISONBURG NEWS-
    RECORD.  Converse voided a three-year deal Driesell and Apex One
    had signed last year, after the Converse bought Apex and learned
    Driesell had a separate shoe arrangement with Reebok.  Under
    terms of the Apex contract, the JMU hoops squad was to be
    provided with uniforms and "related apparel," while Driesell was
    promised promotional payments and bonuses "triggered by the
    [Dukes] appearance in post-season tournaments or on national
    ranking lists."  The lawsuit also alleges other coaches including
    Villanova's Steve Lappas, GW's Mike Jarvis, and Oliver Purnell of
    Dayton had duel contract situations similar to Driesell (Richard
    Prior, HARRISONBURG NEWS-RECORD, 12/19).
    

    Print | Tags: Colleges, Converse, Reebok
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