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GIANTS AND JETS CONVINCED FANS WILL FLOCK TO EAST RUTHERFORD
Published December 19, 1995
Following the Giants, Jets, and NJ Sports & Exposition Authority's announcement in October that they would construct $37M worth of suites and club seats at Giants Stadium, already more than half of the most expensive seats are licensed and officials from both teams say "they don't expect to have trouble selling the rest." All of the six "super suites" costing from $350-400,000 are licensed, with 13 of the 26 tower suites spoken for at $140,000 a year. The NJSEA won't release names of the new suite licensees. The club seats, which will cost $7,500 per year are being handled by a lottery. A Jets official predicts the seats could bring each team an additional $3.5-4M a year (John Sapers, CRAIN'S NEW YORK BUSINESS, 12/17 issue). MO' MONEY: In eyeing other ways to generate revenue, the Giants are offering pre- and post-game catered events for up to 1,000 fans and sponsors. The team also produces its preseason games, three separate TV shows and handles all its publications in-house. The Jets use a practice dome next to the stadium for pregame events for corporate sponsors (John Sapers, CRAIN'S NEW YORK, 12/17 issue).