SBD/15/Sponsorships Advertising Marketing

FORMER MSG PRESIDENT TO FORM SPORTS/ENTERTAINMENT VENTURE

     Bob Gutkowski, former President of MSG, will reportedly form
a new company called The Marquee Group that will specialize in
sports and entertainment event management.  A source told this
morning's N.Y. POST, "They're aiming to do what Mike Ovitz did
with CAA.  That is, to provide a one-stop shop for everything
from arranging, promoting and staging events to selling it to
sponsors and the networks."  Gutkowski will reportedly be joined
by "several companies already active in marketing, agenting and
producing."  The venture is expected to be announced Wednesday at
Manhattan's Reebok Sports Club (Neal Travis, N.Y. POST, 12/15).
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