NIKE SPORTS MANAGEMENT INKS OLYMPIC SKIER PICABO STREET

     Nike Sports Management has signed U.S. Olympic Skier Picabo
Street to a marketing and representation deal.  Street is the
first woman, and fourteenth athlete to sign on with NSM.  The
deal is a exclusive multi-year management and marketing
representation agreement.  Street is already under contract to
wear Nike apparel while competing (Nike Sports Management).  Nike
Sports Management's Greg Anderson told THE DAILY while Street
will be heavily involved in both the '98 and 2002 Games, they
think she has a personality "that year-in and year-out sponsors
can leverage."  Anderson:  "Right now, she clearly looks like one
of the top stars, if not the biggest star, in the '98 Games" (THE
DAILY).